GENUINE LAUNCHES NEW BRAND IDENTITY TO CONVEY DIGITAL-FIRST APPROACH AND FOCUS ON ACCESSIBILITY
BOSTON, March 12, 2024 /PRNewswire/ -- Genuine , a leading digital experience agency part of Jack Morton, today announces the launch of a new brand identity.
- BOSTON, March 12, 2024 /PRNewswire/ -- Genuine , a leading digital experience agency part of Jack Morton, today announces the launch of a new brand identity.
- "Our goal was clear from the outset: to update our brand to not only showcase our expertise but also embody our genuine spirit," said Jen Poirier, EVP, Managing Director, Genuine.
- Key highlights of Genuine brand revitalization include:
Rebuilding the Brand. - To roll out the brand internally, Genuine developed an engaging program aimed at turning employees into brand ambassadors.