COMMON GROUND, MAJOR AG BRANDS HAVE A PLAN TO SAVE AMERICA'S FARMS AND PUT 100 MILLION ACRES INTO REGENERATIVE AGRICULTURE BY 2025
NEW YORK, Sept. 29, 2023 /PRNewswire/ -- Big Picture Ranch, the film studio behind 'Common Ground', a new documentary demanding change from current American farming practices, announced this past week at the Clinton Global Initiative a new $10 million commitment to move 100 million acres of U.S. farmland to regenerative farming by 2025 (more info at www.100MillionAcres.org). As part of the initial launch, major brands including bourbon distillery Maker's Mark and leaders like impact investment group Conservation Resources have pledged 100% of their agricultural supply chain to regenerative practices.
- "Regenerative agriculture is about reviving our soil, encouraging biodiversity, and ultimately creating a thriving farming economy," said Josh and Rebecca Tickell, documentarians behind "Common Ground" and "Kiss the Ground".
- Progress will be measured using three verified certification partners: Regenified, Regenerative Organic Certified and Land to Market .
- By establishing a shared understanding of the definition of "regenerative," the 100 Million Acres Initiative brings transparency and credibility to the marketplace.
- "Regenerative agriculture is about working within the context of nature to create a profit while enhancing the ecosystem for future generations.