National Association of Chronic Disease Directors and Health Promotion Council Launch Media Campaign Promoting the Use of Text Messaging to Prevent Type 2 Diabetes Among Pennsylvanians
PHILADELPHIA and PROVIDENCE, R.I., Aug. 24, 2022 /PRNewswire/ -- To address the public health crisis of skyrocketing diabetes among Black and Hispanic Pennsylvanians who develop diabetes at greater prevalence, the Health Promotion Council (HPC) and the National Association of Chronic Disease Directors (NACDD) have joined forces to launch "Make a Choice for a Healthier Life" campaign. More than one million households in Pennsylvania are being engaged through this multi-channel campaign, led by multicultural marketing firm Perry Media Group (PMG) and powered by the global health and wellbeing engagement leader, Virgin Pulse.
- Participants who screen high will be referred to a Centers for Disease Control and Prevention (CDC)-led National Diabetes Prevention Program (National DPP) in their area.
- "It's critical that we help Pennsylvanians know if they are at risk for developing type 2 diabetes.
- Type 2 diabetes is a significant health issue in the U.S., particularly among Black and Hispanic populations.
- [iii] Recognizing the need to address this growing health threat, CDC established the National DPP to reduce the impact of prediabetes and type 2 diabetes.