Hyundai and Culture Brands Launch Their First African American Campaign with a Resounding OKAY HYUNDAI!
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Thursday, October 21, 2021
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FOUNTAIN VALLEY, Calif., Oct. 21, 2021 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched their inaugural marketing campaign.
Key Points:
- FOUNTAIN VALLEY, Calif., Oct. 21, 2021 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched their inaugural marketing campaign.
- The campaign, entitled OKAY Hyundai, is scheduled to launch this week and includes television and radio spots; digital, social media and influencer programming; and branded content with media partners.
- OKAY Hyundaicontains cultural references and nuances embedded into the creative messaging which is part of the Culture Brands recipe.
- OKAY Hyundaicame from the art form of how the African American community acknowledges someone.