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Ancestry Inspires People to Discover, Preserve and Represent All That They Are With "It's a Family Thing" Integrated Brand Campaign

Retrieved on: 
Monday, October 2, 2023

LEHI, Utah, Oct. 2, 2023 /PRNewswire/ -- Ancestry®, the global leader in family history, today unveiled a new integrated brand campaign designed to help consumers understand Ancestry is so much more than family trees. The powerful creative shows how Ancestry not only helps people understand their family history and DNA, but to do something even more powerful – represent it.

Key Points: 
  • LEHI, Utah, Oct. 2, 2023 /PRNewswire/ -- Ancestry®, the global leader in family history, today unveiled a new integrated brand campaign designed to help consumers understand Ancestry is so much more than family trees.
  • The powerful creative shows how Ancestry not only helps people understand their family history and DNA, but to do something even more powerful – represent it.
  • The campaign was developed in partnership with Ancestry, Wieden+Kennedy and the Blackstone Portfolio Operations Brand Transformation team.
  • The Karam Family: A family of 70+ LSU tailgaters that bleed Tiger purple and used Ancestry to compare and contrast their DNA and traits, and document their family traditions.

HAVAS CHICAGO HIGHLIGHTS THE CAREER JOURNEYS OF BLACK CREATIVES IN "JUST LIKE ME" DOCUMENTARY

Retrieved on: 
Tuesday, June 14, 2022

CHICAGO, June 14, 2022 /PRNewswire/ -- According to the Association of National Advertisers (ANA), only 7.4% of entry-level marketers are Black, and Havas wants to change that. In a new documentary called "Just Like Me," created and directed by Havas Chicago senior art director TTK Harris, the agency aims to spotlight the contributions Black creatives make to culture, expose the challenges many face simply because of the color of their skin and reinforce the importance of representation in advertising and design. "Just Like Me" shares stories of triumph and inspiration from eight visionary black creatives who, against all odds, made it to the top of their game and are now throwing a line back to the next generation.

Key Points: 
  • CHICAGO, June 14, 2022 /PRNewswire/ -- According to the Association of National Advertisers (ANA), only 7.4% of entry-level marketers are Black, and Havas wants to change that.
  • "Hearing the success stories of Black creatives in the industry is rare.
  • "Just Like Me" gives a voice to Black creatives who changed the game from behind the curtain.
  • Havas Chicago is part of Havas Creative, a powerful network of creative agencies made up of best-in-class, cross-disciplinary talent spread across our villages globally.

BBH USA Expands Creative Department with 11 New Hires

Retrieved on: 
Friday, September 24, 2021

NEW YORK, Sept. 24, 2021 /PRNewswire/ -- BBH USA is continuing its strong momentum with 11 new creative hires, including Group Creative Directors Gary Van Dzura and Adolfo Alcala; the dynamic Creative Director duo Valeria Vanzulli and Francesca Bonomi; Creative Director team Amy Travis and Alex Sprouse, who has been named part of Adweek Creative 100; and Associate Creative Director Bobby Selby.

Key Points: 
  • NEW YORK, Sept. 24, 2021 /PRNewswire/ -- BBH USA is continuing its strong momentum with 11 new creative hires, including Group Creative Directors Gary Van Dzura and Adolfo Alcala; the dynamic Creative Director duo Valeria Vanzulli and Francesca Bonomi; Creative Director team Amy Travis and Alex Sprouse, who has been named part of Adweek Creative 100; and Associate Creative Director Bobby Selby.
  • Today's news follows the recent promotions of President Amani Duncan, Chief Creative Officer Rafael Rizuto and Chief Strategy Officer Tom Callard, who now oversee BBH USA, which includes the New York and Los Angeles offices, as well as BBH Entertainment.
  • Valeria Vanzulli, Creative Director, previously with JOAN Creative, who has also held creative positions at Observatory, CAA, TBWA\Chiat\Day and Publicis Milan.
  • Matt Vitou, Creative Director based in New York, who was previously Associate Creative Director at Lyft, and held copywriter positions at Droga5, 72andSunny and Saatchi & Saatchi.