La Tour

CIBC Signs Multi-Year Sponsorship Agreement with the Montreal Canadiens

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Friday, September 24, 2021

TORONTO and MONTREAL, Sept. 24, 2021 /CNW/ -CIBC (TSX: CM) (NYSE: CM) announced today a new sponsorship agreement with the Montreal Canadiens that reflects the organizations' shared purpose of strengthening the relationship with the team's fans and supporting communities across the province.

Key Points: 
  • TORONTO and MONTREAL, Sept. 24, 2021 /CNW/ -CIBC (TSX: CM) (NYSE: CM) announced today a new sponsorship agreement with the Montreal Canadiens that reflects the organizations' shared purpose of strengthening the relationship with the team's fans and supporting communities across the province.
  • In addition, CIBC is working with the Canadiens to engage fans in new and unique ways, in and outside of the arena.
  • The sponsorship also brings together CIBC and the Canadiens' commitment to positively impacting local communities, as both organizations are committed to helping improve the lives of young people through their respective charitable foundations, the CIBC Children's Foundation and the Montreal Canadiens Foundation.
  • When Montreal Canadiens legend Jean Beliveau passed away in 2014, CIBC honoured him by illuminating La Tour CIBC with the Captain's jersey number a giant number 4.