"Colombia, the Country of Beauty": the Latin American country's new international promotional message
MADRID, Sept. 12, 2023 /PRNewswire/ -- The Minister of Trade, Industry, and Tourism, Germán Umaña, says that this unified promotional message aims to attract more foreign investment, boost non-mining and non-energy exports, and promote inbound international tourism, all under the umbrella of sustainability.
- "This message celebrates our cultural wealth, our people's warmth, our stunning natural landscapes, and other attributes that make Colombia one of the region's most unique and alluring places.
- According to ProColombia President Carmen Caballero, this narrative is key to achieving the goals defined by Colombian President Gustavo Petro's administration.
- For the first time, the resulting message can be used to attract international tourism as well as promote national tourism.
- For example, in September 2022, Forbes Magazine's international edition ranked Colombia as the third most beautiful country in the world out of the 50 countries that were analyzed.