Pier59 Studios Leads Sustainable Advertising Production Movement with Neiman Marcus' "New Frontiers" Campaign
Leveraging cutting-edge virtual production technology, this collaboration covered six film locations — from Dallas to the moon — all within a single day.
- Leveraging cutting-edge virtual production technology, this collaboration covered six film locations — from Dallas to the moon — all within a single day.
- The resulting digital campaign not only celebrates Neiman Marcus' rich heritage and innovative spirit, but also underscores the luxury retailer's commitment to eco-conscious and sustainable practices.
- Renowned photographer Arnaud Lajeunie, responsible for capturing the campaign's imagery and videos, employed state-of-the-art Virtual Production technology and the world's largest high-resolution LED screens dedicated to advertising at Pier59 Studios.
- Pier59 Studios' virtual production studio offers a diverse range of digitally created environments, featuring real-time computer-generated imagery in 2D, 2.5D, and fully integrated 3D Unreal Engine scenes.