Diva TV (video collective)

Streaming Wars Set to Intensify as US Consumers More Likely to Cancel Media Subscriptions

Retrieved on: 
Thursday, September 22, 2022
OMD, YouTube, Netflix, LAME, Shock, Profile, Greenbook, Gen, Generation Z, Twitter, Apple News, PBS, Research, NEW, Baby boomers, Peafowl, News, Danone, Review, Social media, Boomer, Google News, Deutsche Telekom, HBO Max, MaxDiff, Technology, Radio, Friends, MAT, Diva TV (video collective), Family, Generation, Pepsi, TikTok, Associate, Operational Research CONsultancy, Automation, Awareness, Amazon, Budget, Innovation, Amazon Prime Video, Television, Mobile phone, Video game, Music, Public relations, Marketing, Nestlé, Crown, Facebook, Millennials, Instagram

quantilope research finds that 29% of Americans (and British consumers) are considering cutting TV/Video streaming compared to 16% in Germany.

Key Points: 
  • quantilope research finds that 29% of Americans (and British consumers) are considering cutting TV/Video streaming compared to 16% in Germany.
  • Almost a third of US respondents (31%) admit to having free access to a streaming media service through friends or family.
  • Cutting back on streaming services are ways for cash strapped consumers to save some dollars.
  • US consumers of all age groups are most willing to spend between $10-$25 per month to skip ads on streaming platforms.

STELLA & CHEWY'S LAUNCHES FIRST-EVER NATIONAL AD CAMPAIGN, "ALL YOU NEED IS RAW"

Retrieved on: 
Thursday, August 18, 2022
Love, CCO, Cat, Boost Mobile, Spotify, OAK, Stella, Nike, Dog, Facebook, PETS, Advertising, Jeep, Instagram, CMO, NHL, Food, Reddit, Parent, Partnership, Advertising agency, Safety, Awareness, VP, Social media, Ram Trucks, Diva TV (video collective), Adult, Toy, Fur clothing, Adweek

OAK CREEK, Wis., Aug. 18, 2022 /PRNewswire/ -- Stella & Chewy's, the category leader in the raw pet food space, announced today that it is launching the brand's first-ever national ad campaign, "All You Need Is Raw." The new creative embodies the raw, unfiltered love pet parents have for their pets and how food, especially raw and natural food, plays a key role in how pet parents show their love.Whether it's a cat hanging from a curtain without a care in the world or a dog sleeping on the couch like no one's watching, the creative is a bold and candid celebration of the raw, unfiltered behaviors that make our pets who they are. The campaign also marks the launch of a new tagline for the brand, "All You Need is Raw," which embodies Stella & Chewy's belief that raw is all pets are, and raw is all they need.

Key Points: 
  • The campaign also marks the launch of a new tagline for the brand, "All You Need is Raw," which embodies Stella & Chewy's belief that raw is all pets are, and raw is all they need.
  • "We're so excited for this partnership with Stella & Chewy's," said Mark Gross, CCO and co-founder of Highdive Advertising.
  • "As many of us at Highdive are pet parents or lovers ourselves, we appreciate Stella & Chewy's commitment to providing pets with healthier, less processed foods.
  • We thoroughly enjoyed collaborating with the Stella & Chewy's team to bring this campaign to life and can't wait for what's to come."

Global TV & Video Services Market Database & Report - Data & Forecasts to 2025 - ResearchAndMarkets.com

Retrieved on: 
Wednesday, February 2, 2022
Technology, Audio, Video, Data, OTT, IPTV, Pay television, COVID-19 pandemic, COVID-19, Report, Diva TV (video collective), Television, SVOD, Video game, Database, Pay

The "World TV & Video Services Markets - Database & Report - Data & Forecasts 2017-2025" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "World TV & Video Services Markets - Database & Report - Data & Forecasts 2017-2025" report has been added to ResearchAndMarkets.com's offering.
  • The Covid-19 crisis further propelled the TV market's downward trend, TV revenues will not return to past levels.
  • The Pay TV sector is losing ground, due to the rising popularity of OTT video services and the recovery of the TV advertising market will take time.
  • OTT video is expected to represent more than a third of the TV and video market's revenue in 2025, against 25% anticipated for 2021.

Flashtalking by Mediaocean Launches Video+ to Support Advertising Success in New Era of Converged TV+Video

Retrieved on: 
Wednesday, September 22, 2021
Instagram, Solution, API, CTV, Advertising, Convergence, Television, Ownership, Marketing, Video, CEO, Diva TV (video collective), Facebook, VP, Ecosystem, GLOBE, Video game, Video game console

As the first-ever cookieless ad server, Flashtalking enables marketers to orchestrate identity for measurement and personalization in an era of converged media.

Key Points: 
  • As the first-ever cookieless ad server, Flashtalking enables marketers to orchestrate identity for measurement and personalization in an era of converged media.
  • All signs are pointing to a new era of television advertising that will be digital-first with linear continuing to play an important role.
  • Marketers can leverage expanded ad build and management capabilities support video campaigns across major social platforms including Facebook and Instagram.
  • Flashtalking is part of Mediaocean, the mission-critical platform for omnichannel advertising.