SPECTRUM REACH SEEKING 250 UNDERSERVED BUSINESSES FOR 2024 'PAY IT FORWARD' PROGRAM
NEW YORK, Jan. 17, 2024 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, Inc., today announced it will offer 250 underserved small business owners nationwide access to its expert advertising and marketing resources through its 2024 "Pay It Forward" initiative, which is now accepting applications for this year's program. Local entrepreneurs selected to participate will receive a live and streaming TV campaign worth up to $15,000 along with a custom produced 30-second commercial, marketing consultation services, mentoring and educational resources, and networking opportunities.
- Since launching "Pay It Forward" in 2021, Spectrum Reach has invested more than $50 million in advertising and resources and helped more than 2,000 underserved businesses in 36 states across its footprint, from coffee shops and childcare facilities to restaurants and law firms.
- 'Pay It Forward' Participants Enjoy Free Advertising, Mentoring, Marketing Support
With this year's "Pay It Forward" program, Spectrum Reach will offer each participating business access to a range of high-value services, including:
Free advertising. - Spectrum Reach also will host local and virtual events throughout the year for entrepreneurs and business owners to share ideas and build community.
- To apply for Spectrum Reach's 2024 "Pay It Forward" program, underserved businesses must be legally registered to operate within a designated market area served by Spectrum Reach.