For small and medium-sized enterprises: Miles & More launches a partnership with qiibee and expands its offers for members
FRANKFURT AM MAIN, Germany, Dec. 13, 2023 /PRNewswire/ -- Miles & More, loyalty programme of the Lufthansa Group, is advancing its strategy to broaden the range of its partner network. Partnering with qiibee, the leading blockchain-based B2B marketplace for customer loyalty, SMEs can now easily join the programme. For Miles & More members, this expansion grants access to a wider and more diverse range of partners, including those at a regional level, where they can earn and redeem miles throughout the entire travel chain and in everyday life with partners such as luxury fashion platform Fashionette.de, VIP Hospitality marketplace Daimani Group, and Swiss-based digital asset wallet, Swiss Fortress.
- The integration opens up broader avenues for members to earn and redeem miles.
- Partnering with qiibee , the leading blockchain-based B2B marketplace for customer loyalty, SMEs can now easily join the programme.
- By incorporating local partners, the programme becomes even more relevant in everyday life and offers our members even more opportunities to earn and redeem award miles."
- Besides that, qiibee makes the integration of Miles & More incredibly convenient for us, which made it a simple decision for us to participate in the collaboration."