lululemon Announces New FURTHER Initiative, a First-of-its-Kind Ultramarathon for Women
The initiative will culminate in a multi-day ultramarathon that begins on International Women’s Day, March 8, 2024.
- The initiative will culminate in a multi-day ultramarathon that begins on International Women’s Day, March 8, 2024.
- View the full release here: https://www.businesswire.com/news/home/20230523005888/en/
Today in Vancouver, lululemon announces the FURTHER initiative and ultramarathon starting on March 8, 2024, International Women’s Day. - Each will run the furthest distance of their careers with the opportunity to set world records.
- For more information on FURTHER, the lululemon Ambassadors taking on this feat, and blissfeel trail, visit https://shop.lululemon.com/story/run-further .