US Open Series

5WPR Appoints Two Executive Vice Presidents, Adding to its Executive Leadership Team

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Thursday, December 14, 2023

Corporation, Acquisition, Partner (business rank), U.S. Open, Food, US Open Series, Communication, Marketing, EVP, Fouad Abiad, 5WPR, TodayTix, PR, Management, Acast, Operation

NEW YORK, Dec. 14, 2023 /PRNewswire/ -- 5W Public Relations (5WPR), one of the largest independently owned PR firms in the U.S., today announces the appointment of two new Executive Vice Presidents to its leadership team across both client services and operational agency management. Kara Silverman joins the agency as EVP, Corporate and Technology, and Cory Crayn joins as EVP, Operations.

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Kara Silverman joins the agency as EVP, Corporate and Technology, and Cory Crayn joins as EVP, Operations.
Silverman re-joins with over 18 years of experience in agency leadership roles, entrepreneurial ventures and in-house positions in marketing and communications.
Crayn returns with over two decades of experience in operations, compliance and experiential marketing across both agency and in-house roles.
The agency also recently completed the acquisition of leading boutique food and beverage communications firm, YC Media, further bolstering its award-winning consumer division.

US OPEN AND APEROL® BEGIN NEW PARTNERSHIP IN 2023

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Thursday, August 17, 2023

"We are delighted to welcome Aperol to the US Open," said Deanne Pownall, USTA Managing Director of Corporate Partnerships.

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"We are delighted to welcome Aperol to the US Open," said Deanne Pownall, USTA Managing Director of Corporate Partnerships.
We know that our fans will embrace Aperol, and its social appeal is a great fit for the US Open."
Aperol will bring a slice of Italian culture to the US Open grounds in 2023, with two on-site destinations designed in the spirit of its founding principle of togetherness.
"A partnership with the US Open, a globally recognized tournament and social occasion, provides a space to foster new experiences amongst tennis and Aperol fans alike.

The 147th Annual Westminster Kennel Club Dog Show to Be Held at the USTA Billie Jean King National Tennis Center

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Thursday, November 3, 2022

The Westminster Kennel Club Dog Show presented by Purina Pro Plan, America's second-longest continuously held sporting event, will be held May 8-9, 2023, at the USTA Billie Jean King National Tennis Center in Flushing MeadowsCorona Park in Queens, New York City.

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The Westminster Kennel Club Dog Show presented by Purina Pro Plan, America's second-longest continuously held sporting event, will be held May 8-9, 2023, at the USTA Billie Jean King National Tennis Center in Flushing MeadowsCorona Park in Queens, New York City.
"This is an incredibly unique and prestigious event that we're thrilled to host at our venue, said Danny Zausner, Chief Operating Officer, USTA Billie Jean King National Tennis Center.
After hosting All Elite Wrestling each of the last two years and the Fortnite World Cup in 2019, the USTA Billie Jean King National Tennis Center is increasingly becoming a marquee event destination for non-tennis related events.
The Westminster Kennel Club, established in 1877, is America's oldest organization dedicated to the sport of dogs.

TuneIn Serves Up The US Open: Live Audio Tennis Coverage Now Available

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Monday, August 29, 2022

TuneIn , the worlds leading live streaming audio service announces that, as of today, live audio streaming of the 2022 US Open Tennis Championships is available for TuneIn Premium subscribers worldwide.

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TuneIn , the worlds leading live streaming audio service announces that, as of today, live audio streaming of the 2022 US Open Tennis Championships is available for TuneIn Premium subscribers worldwide.
Whether it is a surprising upset or poignant commentary, we have made TuneIn the ultimate audio destination for every tennis fan.
Having the tournament available on TuneIn gives access to live audio coverage, commentary, and analysis of every match to tennis fans around the world," said Patti Fallick, Managing Director, Broadcast, USTA.
TuneIn, the worlds leading live streaming service, brings together live sports, news, music, podcasts and radio from around the globe.

La Roche-Posay Becomes the First-Ever Official Sunscreen of the US Open

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Wednesday, August 24, 2022

La Roche-Posay will be featured and sold in US Open Collection stores, and will also provide product for players.

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La Roche-Posay will be featured and sold in US Open Collection stores, and will also provide product for players.
"La Roche-Posay is proud to be the Official Sunscreen of the US Open.
La Roche-Posay has strategically partnered with the US Open to advance our mission and promote sun safe behaviors on and off the court with complimentary sunscreen and skin education available to all attendees at the US Open."
"La Roche-Posay is an industry leader, committed to producing the best and most advanced sunscreen products," said Deanne Pownall, Managing Director, Corporate Partnerships, USTA.

IBM and USTA Announce Multi-Year Partnership Renewal Ahead of 2022 US Open

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Thursday, August 18, 2022

ARMONK, N.Y., Aug. 18, 2022 /PRNewswire/ -- IBM (NYSE: IBM) and the United States Tennis Association (USTA) today announced a five-year renewal of their longstanding, 30-year partnership. From the launch of USOpen.org in 1995 to the introduction of the mobile app in 2009, and last year's debut of the IBM Power Index with Watson, IBM and the USTA have collaborated for more than three decades, today delivering a world-class platform that provides unparalleled, first-of-its-kind fan experiences through hybrid cloud and AI technologies. This year, they will continue to expand and enhance the US Open digital offerings with new features added to the US Open app and USOpen.com ahead of the 2022 tournament.

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ARMONK, N.Y., Aug. 18, 2022 /PRNewswire/ -- IBM (NYSE: IBM ) and the United States Tennis Association (USTA) today announced a five-year renewal of their longstanding, 30-year partnership.
This year, they will continue to expand and enhance the US Open digital offerings with new features added to the US Open app and USOpen.com ahead of the 2022 tournament.
They can then compare their prediction with the aggregated predictions of other fans and the AI-powered Likelihood to Win generated by IBM.
For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter and TikTok.

IBM and USTA Announce Multi-Year Partnership Renewal Ahead of 2022 US Open

Retrieved on:

Thursday, August 18, 2022

ARMONK, N.Y., Aug. 18, 2022 /PRNewswire/ -- IBM (NYSE: IBM) and the United States Tennis Association (USTA) today announced a five-year renewal of their longstanding, 30-year partnership. From the launch of USOpen.org in 1995 to the introduction of the mobile app in 2009, and last year's debut of the IBM Power Index with Watson, IBM and the USTA have collaborated for more than three decades, today delivering a world-class platform that provides unparalleled, first-of-its-kind fan experiences through hybrid cloud and AI technologies. This year, they will continue to expand and enhance the US Open digital offerings with new features added to the US Open app and USOpen.com ahead of the 2022 tournament.

Key Points:

ARMONK, N.Y., Aug. 18, 2022 /PRNewswire/ -- IBM (NYSE: IBM ) and the United States Tennis Association (USTA) today announced a five-year renewal of their longstanding, 30-year partnership.
This year, they will continue to expand and enhance the US Open digital offerings with new features added to the US Open app and USOpen.com ahead of the 2022 tournament.
They can then compare their prediction with the aggregated predictions of other fans and the AI-powered Likelihood to Win generated by IBM.
For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter and TikTok.

Beemok Capital to Acquire Cincinnati’s Western and Southern Open

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Friday, August 12, 2022

Beemok Capital, the family office of businessman and philanthropist Benjamin Navarro, today announced it has entered into a definitive agreement to acquire Cincinnatis Western and Southern Open tournament from the United States Tennis Association (USTA).

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Beemok Capital, the family office of businessman and philanthropist Benjamin Navarro, today announced it has entered into a definitive agreement to acquire Cincinnatis Western and Southern Open tournament from the United States Tennis Association (USTA).
Beemok also brings extensive operational and hospitality expertise to the Western and Southern Open, having recently completed a major renovation that transformed Charlestons Credit One Stadium into a world-class tennis and concert venue.
Credit One Stadium plays host to North Americas largest womens only professional tennis tournament, the Credit One Charleston Open, acquired by Beemok in 2018.
The Western & Southern Open is the nation's oldest professional tennis tournament played in its city of origin since 1899.

Citi Extends Title Sponsorship of Historic Washington Tennis Tournament

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Tuesday, September 21, 2021

WASHINGTON, Sept. 21, 2021 /PRNewswire/ --Today, MDE Sports announced that Citi will continue its title sponsorship of the historic Citi Open Tournament, held annually in Washington D.C.'s Rock Creek Park, through 2023.

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WASHINGTON, Sept. 21, 2021 /PRNewswire/ --Today, MDE Sports announced that Citi will continue its title sponsorship of the historic Citi Open Tournament, held annually in Washington D.C.'s Rock Creek Park, through 2023.
MDE Sports announced that Citi will continue its title sponsorship of the historic Citi Open Tournament through 2023.
The Citi Open tournament has been Washington, D.C.'s premier tennis event since 1969 and benefits the Washington Tennis & Education Foundation (WTEF), the tournament's non-profit owner and beneficiary.
The Washington Tennis & Education Foundation (WTEF) is a premier educational and tennis organization for underserved children in Washington, D.C.