Gamify (company)

• Leading supply chain visibility provider FourKites today announced the availability of FourKites Academy, a comprehensive training platform designed to help supply chain professionals advance in their careers and business goals with high-quality, industry-recognized training resources.
• In addition to offering a Council of Supply Chain Management Professionals (CSCMP)-accredited course, the Academy helps FourKites customers and their extended ecosystem — including third-party logistics providers (3PLs), carriers, brokers and transportation management partners — keep pace with FourKites’ latest innovations and derive maximum value from the platform.
• “Through FourKites Academy, we are empowering supply chain professionals with new skills and knowledge that will drive their professional and organizational growth,” said Priya Rajagopalan, Chief Product Officer at FourKites.
• 90% of FourKites customers are active contributors to the IdeaExchange, where customers can request new features, upvote ideas and help guide FourKites’ product roadmap.

• Upland, the leading web3 Metaverse SuperApp, proudly announces its third consecutive year of featuring officially licensed NFL players in its collections.
• This collaboration with the NFL Players Association (NFLPA), facilitated by OneTeam Partners, brings new NFLPA Bundle types, such as Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles.
• To kick off the football season, Upland will introduce a fresh collection of licensed NFL player digital collectibles.
• Accessing digital NFL player collectibles in Upland is a fun and gamified experience for loyal fans.

• Temu specialises in selling various everyday items, including clothing, toys and household goods, for extremely low prices.
• Shanghai-based company PDD Holdings launched the online marketplace late last year (initially in the United States) to cater to overseas customers.
• At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany.

What are Temu’s secrets to success?

• Value Many Australians might associate “made in China” with cheap price tags and low quality.
• However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.
• Temu claims it can offer these prices as a result of cutting out the middlemen in the supply chain.
• While the manufacturers provide the product details and the products themselves, Temu handles everything else – from customs processing to international shipping.

Sales promotion tactics

While Temu employs common sales tactics seen on other e-commerce platforms, it uses what is arguably the broadest array of these techniques. Here are just some examples:

Defending against manipulation

• It may still have lower-quality items, but this is common among all e-commerce platforms.
• Also, Temu’s business model is built around emphasising top-selling products, which helps filter out low-quality products.
• Exposed to such a wide array of marketing tactics, users might become more prone to overconsumption – which leads to environmental waste and post-purchase regret.
• Read more:
  Blind bags: how toy makers are making a fortune with child gambling

  Xiaoling Guo receives funding from Australian Government Research Training Program (RTP) Scholarship.

• The healthcare gamification market was valued at USD 9.1 billion in 2022, driven by the rising prevalence of chronic diseases across the globe.
• By incorporating game-like elements into healthcare practices, gamification aims to make healthcare experiences more enjoyable, interactive, and rewarding while achieving specific health-related objectives.
• Healthcare gamification employs various game mechanics, such as points, badges, levels, challenges, leaderboards, and rewards, to motivate individuals to participate and achieve specific health-related goals.
• These innovative approaches are drawing interest from both healthcare providers and patients, further propelling the growth of the healthcare gamification market.