Virginia Tech Athletics Partners with Affinaquest to Drive Fan Engagement Through Data
RESTON, Va. , April 12, 2022 /PRNewswire-PRWeb/ -- Affinaquest (Formerly SSB), the leading CRM and data management company in collegiate athletics and higher education, announced today a multi-year agreement with Virginia Tech Athletics to drive revenue, boost fan engagement and streamline operational efficiencies through the strategic use of data.
- Virginia Tech Athletics aims to drive revenue, boost fan engagement and streamline operational efficiencies with Affinaquest's proprietary data management and business intelligence solution, Central Intelligence
RESTON, Va., April 12, 2022 /PRNewswire-PRWeb/ -- Affinaquest (Formerly SSB), the leading CRM and data management company in collegiate athletics and higher education, announced today a multi-year agreement with Virginia Tech Athletics to drive revenue, boost fan engagement and streamline operational efficiencies through the strategic use of data. - "Virginia Tech is poised for growth, and Central Intelligence from Affinaquest is a necessary tool to achieve our full fundraising and fan engagement potential," said Brad Wurthman, Senior Associate Athletic Director, External Operations at Virginia Tech.
- "Collegiate athletics are forever changed after the pandemic, and innovation through data is required in order to be successful.
- Virginia Tech joins a network of more than half of the Power 5 institutions that have invested in their data strategy with Affinaquest.