Cahit Arf

LOPEZ NEGRETE WINS IN MULTIPLE CATEGORIES AT THE ARF DAVID OGILVY AWARDS SHOW

Retrieved on: 
Friday, October 14, 2022

HOUSTON, Oct. 14, 2022 /PRNewswire/ -- Lopez Negrete Communications, the largest independently owned and operated full-service agency specializing in Hispanic marketing, received six awards on behalf of Walmart, Unilever, the Ad Council for FEMA, and Mattress Firm at the 2022 ARF David Ogilvy Awards.

Key Points: 
  • HOUSTON, Oct. 14, 2022 /PRNewswire/ -- Lopez Negrete Communications, the largest independently owned and operated full-service agency specializing in Hispanic marketing, received six awards on behalf of Walmart, Unilever, the Ad Council for FEMA, and Mattress Firm at the 2022 ARF David Ogilvy Awards.
  • The ARF David Ogilvy Awards identify work that shows creative effectiveness and insight-driven campaigns.
  • ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC. Lopez Negrete Communications stands as the largest independent, Hispanic-owned-and-operated, full-service agency in the United States, specializing in providing marketing services to corporations wishing to reach and engage with America's large and influential Hispanic consumer segment.
  • It has more than 400 members from leading brand advertisers, agencies, research firms, and media-tech companies.

Merrill & Escalent Research Wins Gold ARF David Ogilvy Award

Retrieved on: 
Friday, October 8, 2021

Escalent is honored to share that in partnership with Merrill, our research project, Seeing the Unseen: The role gender plays in wealth management , has been awarded a Gold David Ogilvy Award for Brand Purpose from The Advertising Research Foundation.

Key Points: 
  • Escalent is honored to share that in partnership with Merrill, our research project, Seeing the Unseen: The role gender plays in wealth management , has been awarded a Gold David Ogilvy Award for Brand Purpose from The Advertising Research Foundation.
  • The award recognizes Merrill for their work to focus on a higher reason to exist than just making a profit.
  • A thorough and multi-layered body of research conducted by Escalent identified unconscious behaviors to help Merrill be more inclusive by mitigating systemic bias internally as well as in the broader financial services industry.
  • The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising.

The Attention Council Appoints Andy Brown as Its First CEO; Becomes Membership Organization

Retrieved on: 
Monday, September 20, 2021

Brown will lead TAC in its transition to a membership organization and increase advocacy for the wider adoption of cross-platform attention metrics in the planning, buying and selling of media.

Key Points: 
  • Brown will lead TAC in its transition to a membership organization and increase advocacy for the wider adoption of cross-platform attention metrics in the planning, buying and selling of media.
  • Attention has emerged as that metric and TAC, under Brown's leadership, will advance the industry's understanding and application of attention data.
  • "We are excited to work with Andy and The Attention Council to pinpoint industry adoption and implementation benchmarks for this critical metric."
  • The Attention Council promotes the use of attention metrics to create incentives that align all stakeholders in the media and advertising ecosystem.