Xero Shoes

Xero Shoes Launches Three New Casual-Style Everyday Shoes, Plus Michelin Hiking Boot and Workout Shoe

Retrieved on: 
Wednesday, March 1, 2023

BROOMFIELD, Colo., March 1, 2023 /PRNewswire/ -- Most consumers associate minimalist footwear with performance shoes. While Xero Shoes' top sellers include running, hiking, and fitness shoes, their customers' number one request has been casual style shoes that provide the same lightweight, barefoot inspired, foot-shaped comfort.

Key Points: 
  • While Xero Shoes' top sellers include running, hiking, and fitness shoes, their customers' number one request has been casual style shoes that provide the same lightweight, barefoot inspired, foot-shaped comfort.
  • On March 1, Xero Shoes launches three casual style shoes, an ultra-lightweight hiker developed with Michelin soles, and a fitness shoe.
  • The Scrambler Mid hiking boot features a Michelin Fiber Lite® sole, offering unparalleled lightness and flexibility for natural motion.
  • "In fact, over half of Xero Shoes customers own more than four pairs of their shoes."

Xero Shoes Realigns Its Brand Using Innovative Technology

Retrieved on: 
Wednesday, February 16, 2022

Xero Shoes is especially pleased that by using the BrandTruth tool, it could include most of its employees in the effortless process, thus boosting brand efficacy through greater company-wide participation.

Key Points: 
  • Xero Shoes is especially pleased that by using the BrandTruth tool, it could include most of its employees in the effortless process, thus boosting brand efficacy through greater company-wide participation.
  • The BrandTruth platform employs innovative technology, proven psychology, and artificial intelligence to create one collective statement backed by a corporate team.
  • "The tool thoughtfully guided the Xero Shoes team through brand development the way we envisioned the tool's operation," says Shane George, CEO at BrandTruth.
  • "By including a majority of its employees in the brand discovery process, Xero Shoes truly democratized their brand.

Our Life Logs, Xero Shoes and Animoto Announce: Remember My Story - Video Diaries from the COVID-19 Pandemic

Retrieved on: 
Monday, September 20, 2021

Together they will launch the Our Life Logs video library with Remember My Story: Video Diaries from the COVID-19 Pandemic, inviting the public to share their own inspiring stories from this unprecedented time.

Key Points: 
  • Together they will launch the Our Life Logs video library with Remember My Story: Video Diaries from the COVID-19 Pandemic, inviting the public to share their own inspiring stories from this unprecedented time.
  • (Our Life Log #498), chronicling the twists and turns his life had taken before he found the inspiration to start Xero Shoes.
  • "Just as the COVID-19 pandemic changed many people's lives, Xero Shoes is excited to give a voice for people to share their experiences with Our Life Logs' video diaries."
  • Xero Shoes has thousands of customers ages 1 to 92 in 97 countries who enjoy their products for almost every imaginable activity.