Christmas Tree Promotion Board

PLENTY OF REAL CHRISTMAS TREE JOY TO BE FOUND FOR DECEMBER SHOPPERS - EVEN FOR "TREECRASTINATORS"

Retrieved on:

Thursday, December 7, 2023

HOWELL, Mich., Dec. 7, 2023 /PRNewswire/ -- While most shoppers get their real Christmas tree earlier in the season, some buy as late as Christmas eve. According to a survey conducted for the Real Christmas Tree Board earlier this year, shoppers fall into six segments according to when they buy their real Christmas trees:

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HOWELL, Mich., Dec. 7, 2023 /PRNewswire/ -- While most shoppers get their real Christmas tree earlier in the season, some buy as late as Christmas eve.
According to a survey conducted for the Real Christmas Tree Board earlier this year, shoppers fall into six segments according to when they buy their real Christmas trees:
For some, when they buy a real Christmas tree is a matter of happenstance.
The Real Christmas Tree Board (RCTB) is the media's expert resource for insights about farm-grown Christmas trees.
It is a 501(c)(3) corporation established in 2009 and has no known members representing the real Christmas tree industry.

20% OF ANNUAL SURVEY RESPONDENTS ARE PLANNING TO BUY A REAL CHRISTMAS TREE FOR THE FIRST TIME THIS YEAR.

Retrieved on:

Wednesday, November 1, 2023

HOWELL, Mich., Nov. 1, 2023 /PRNewswire/ -- Everyone has their Christmas tradition. For some people, it's picking out a real tree. For the Real Christmas Tree Board (RCTB), it's the release of the industry's annual survey of … the people picking out a real tree.

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For the Real Christmas Tree Board (RCTB), it's the release of the industry's annual survey of … the people picking out a real tree.
New this year: 20% of survey respondents overall are planning to buy a real Christmas tree for the first time.
According to the survey, the scent of a real Christmas tree actually creates joy: 94% of those planning to buy a real tree agree with the statement, "The scent of a real Christmas tree will bring me joy this season."
Here a real Christmas tree, there a real Christmas tree, everywhere a real Christmas tree!

Christmas Eve Traditionalists, Mid-Decemberists, Treecrastinators, we see you -- and we're here for you.

Retrieved on:

Thursday, December 8, 2022

HOWELL, Mich., Dec. 8, 2022 /PRNewswire/ -- There's little debate that a real Christmas tree brings joy to everyone who sees and smells it. But when is that joy best timed? Ah, now that's a debate. Some people would buy their real Christmas tree the day before Halloween if they could. Some like to wait until the Thanksgiving leftovers are gone before shifting into Santa mode, just out of principle (Give each holiday its due!). Others mean to get started early, but, well, life gets in the way. And still others embrace the more Victorian tradition of waiting until just a few days before Christmas -- or until Christmas Eve itself -- to put up their tree.

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There's plenty of real Christmas tree season left and here are the facts you need to know:
A real Christmas tree brings joy.
In fact, 79% of real Christmas tree buyers even agreed that "If the cost of a real Christmas tree goes up this year in light of the rising costs of many consumer goods, I will still buy a real Christmas tree."
The Real Christmas Tree Board (RCTB) is the media's expert resource for insights about farm-grown Christmas tree.
American Christmas Tree Association (ACTA) does not represent real Christmas trees or growers.It is a 501(c)(3) corporation established in 2009 and has no known members representing the real Christmas tree industry.

Having a real Christmas tree in your home brings joy to everyone who sees it -- and smells it.

Retrieved on:

Tuesday, November 1, 2022

When asked to rank various scents associated with Christmas, respondents said a real Christmas tree is their favorite smell of the season (56%) -- putting it ahead of cookies (50%), cinnamon (50%), hot cocoa (45%), and gingerbread (43%). Peppermint came in at 42%, followed by open fire (37%), and roasted chestnuts (16%).1 That probably explains why most of us can think of a bunch of Christmas carols that talk Tannenbaum, and not more than one that refers to those roasting nuts.

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Real Christmas Tree Board releases first-ever data exploring the scent of a real Christmas tree as it debuts "Joy to the Real" Campaign.
"Joy to the Real" campaign heralds the "perfectly imperfect" journey to real Christmas tree joy.
It's rooted in the insight that an artificial Christmas tree is a product, whereas a real Christmas tree is something else entirely.
American Christmas Tree Association (ACTA) does not represent real Christmas trees or growers.It is a 501(c)(3) corporation established in 2009 and has no known members representing the real Christmas tree industry.

WHOLESALE GROWERS OF REAL CHRISTMAS TREES OFFER A MARKET FORECAST WITH FEW SURPRISES

Retrieved on:

Monday, September 26, 2022

HOWELL, Mich., Sept. 26, 2022 /PRNewswire/ -- The questions have become a tradition for real Christmas tree growers: How are sales? How are supplies? What about this crazy weather? Are prices going up? Will you run out of trees? The answers rarely change:

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But rather than leave the outlook to tradition, guess work, or those without a front-row seat, the Real Christmas Tree Board surveyed 55 wholesale growers of real Christmas trees across the U.S. last month.
"The real Christmas tree industry met demand last year and it will meet demand this year," said Marsha Gray, Executive Director of the Real Christmas Tree Board.
It represents real Christmas trees sold in the United States and is supported through annual assessments paid by any business growing or importing 500 or more real Christmas trees.
American Christmas Tree Association (ACTA) does not represent real Christmas trees or growers.It is a 501(c)(3) corporation established in 2009 and has no known members representing the real Christmas tree industry.

ALL WE WANTED FOR CHRISTMAS (IN JULY) WAS A NEW NAME

Retrieved on:

Monday, July 25, 2022

HOWELL, Mich., July 25, 2022 /PRNewswire/ -- When it comes to real Christmas trees, media and consumers could be forgiven for wondering just who's who and what's what.

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A journalist searching for a source is likely to bump into the National Christmas Tree Association (NCTA), the American Christmas Tree Association (ACTA), and the Christmas Tree Promotion Board (CTPB).
To bring clarity to the confusion, the former "Christmas Tree Promotion Board" has re-branded itself the " Real Christmas Tree Board " (RCTB).
With the new name comes a new logo, which includes an illustration of a real Christmas tree, roots and all.
American Christmas Tree Association (ACTA)does not represent real Christmas trees or growers.It is a 501(c)(3) corporation established in 2009 and has no known members representing the real Christmas tree industry.

Survey Says 'Tis The Season To Switch

Retrieved on:

Monday, November 1, 2021

Approximately half of all respondents who think Christmas will be different this year say the differences make them more likely to put up a real Christmas tree.

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Approximately half of all respondents who think Christmas will be different this year say the differences make them more likely to put up a real Christmas tree.
"It's wonderful to see the data on how much people like it when they switch to a real tree," said Carrie McClain, second generation Christmas tree producer.
The National Christmas Tree Association (NCTA) is the national trade association representing the real Christmas tree industry.
It represents the real Christmas tree community with one voice to protect and advocate on the industry's behalf.

Outlook for real Christmas trees in 2021 is positive despite challenges

Retrieved on:

Monday, September 20, 2021

Barring any new crises before harvest, this will not be the Christmas without a real Christmas tree.

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Barring any new crises before harvest, this will not be the Christmas without a real Christmas tree.
It turns out real Christmas trees are resilient, and the folks who grow them did what farmers have done for generations: Go to work.
Real Christmas trees are grown in every state, with high production states concentrated in Oregon, North Carolina and Michigan.
TheAmerican Christmas Tree Association(ACTA) is a 501(c)(3) corporation run by CEO Thomas Harman.5Harman is the founder of Balsam Hill, a seller of artificial Christmas trees.6The majority of artificial Christmas trees are made overseas.7