SOMOS

Tusk Strategies Launches Latino Engagement Vertical to Guide Clients in Improving Mobilization of Growing, Diverse Population

Retrieved on: 
Tuesday, March 12, 2024
Finance, Consulting, Public Policy, Government, Professional Services, Hispanic, DEI (Diversity, Equity and Inclusion), Consumer, Other Professional Services, Other Policy Issues, CHIPS, Ford Foundation, Ford, Bloomberg News, Henry R. Muñoz III, Organization, SOMOS, Entrepreneurship, Associate, New Mexican, Lead, Bloomberg, Senior, Woman, Commerce, Stu Loeser, UnidosUS, Tusk, Ouro

Latinos in the U.S. make up nearly 20% of the country’s population, with purchasing power reaching $3.4 trillion in 2021.

Key Points: 
  • Latinos in the U.S. make up nearly 20% of the country’s population, with purchasing power reaching $3.4 trillion in 2021.
  • But many companies have yet to fully unlock critical opportunities with the Latino population or build key relationships, particularly with a growing number of elected officials.
  • Our community is a force to be reckoned with as Hispanic political and purchasing power is projected to grow exponentially in the next 40 years.
  • Tusk Strategies is led by CEO Chris Coffey , a Bloomberg administration alum and political affairs advisor to Fortune 500 c-suites.

Fictiv Launches Major USA 3D Printing Service Expansion

Retrieved on: 
Tuesday, October 17, 2023
Carbon, Jabil, NYSE, Engineering, 3D, Additive, Biomaterial, SOMOS, 3D printing, SAN, JBL, Business development, Video game, Fictive art

SAN FRANCISCO, Oct. 17, 2023 /PRNewswire/ -- Fictiv, the operating system for custom manufacturing, today announced a series of exciting new updates to its 3D printing service in order to meet the needs of its industrial customers' most demanding additive manufacturing programs.

Key Points: 
  • SAN FRANCISCO, Oct. 17, 2023 /PRNewswire/ -- Fictiv , the operating system for custom manufacturing, today announced a series of exciting new updates to its 3D printing service in order to meet the needs of its industrial customers' most demanding additive manufacturing programs.
  • Available at the end of October, customers will have access to Carbon Digital Light Synthesis™ (Carbon DLS™) 3D printing technology via the Fictiv platform.
  • "We are thrilled to partner with Fictiv to provide customers with streamlined access to the highest quality industrial 3D printing solutions," said Curt Miner, Business Development Manager at Jabil.
  • To learn more about Fictiv's 3D printing solutions, visit the company's website .

SOMOS Unveils Abuela AI: Pioneering Novel AI & AR Initiatives in the CPG Industry

Retrieved on: 
Tuesday, October 3, 2023
Heart, WhatsApp, Partnership, Food, Anecdote, Abuela, Marketing, Culture, IRL, Vantage, Deep learning, Eating, SOMOS, Human, Cooking, Humour, Entrepreneurship, System, Family, AR, Grocery store, Restaurant

AUSTIN, Texas, Oct. 3, 2023 /PRNewswire/ -- SOMOS, the vibrant Mexican food brand on a mission to make Mexican cuisine ubiquitous in American home kitchens, introduces Abuela AI, an AI and AR-powered platform modeled after SOMOS co-founder and CEO Miguel Leal's mother, Veronica Villarreal. The innovation, accessible through abuela.ai, marks a category-first in a consumer-oriented platform, combining AR, deep learning, generative AI, voice cloning, and digital avatar creation to bring to life a digital representation of Abuela Veronica. She is accessible both online and in the Mexican grocery aisle through a QR code on SOMOS' packaging. By utilizing cutting-edge technology for a fresh consumer experience, SOMOS' Abuela AI guides you through shopping in the grocery store, cooking in your own kitchen, and even serves as a sounding board for your late night ponderings. 

Key Points: 
  • She is accessible both online and in the Mexican grocery aisle through a QR code on SOMOS' packaging.
  • These core memories and flavors served as inspiration for launching SOMOS alongside his fellow Mexican-born friends Daniel Lubetzky and Rodrigo Zuloaga.
  • The SOMOS and Vantage teams trained Abuela AI to have comprehensive knowledge of Mexican culture and cuisine.
  • Starting on October 3rd, customers will be able to access the Abuela AI at abuela.ai , via WhatsApp at 512-380-1351, and through QR codes on all of SOMOS' product packaging.

SOMOS Launches in Target Nationwide with Two Exclusive Burrito Bowl Kits Bringing Timesaving Mexican Meal Solutions to 1,800+ Stores

Retrieved on: 
Tuesday, September 12, 2023
Gen, Friends, Pinto, SOMOS, Black, NBC, Cob (material), National Hispanic Heritage Month (United States), Entrepreneurship, White rice, Fast food, Flour, Target

AUSTIN, Texas, Sept. 12, 2023 /PRNewswire/ -- SOMOS, the Mexican food brand that brings vibrant heritage and real Mexican flavors to ready-to-eat foods, will roll out in all 1,800+ Target locations nationwide beginning this month. SOMOS launches in Target with two Target-exclusive Burrito Bowl Kits, designed to deliver two servings of protein-packed, plant-based Mexican meals in under five minutes. SOMOS will also bring several products within their existing portfolio to Target shelves including rices, beans, veggie sides, and their newest product, Salsa Macha, the "Mexican chili crisp" condiment. SOMOS' launch into Target furthers the Mexican-led brand's mission to make it easier than ever to prioritize "we time" over cook time with crowd-pleasing, homemade Mexican meals that bridge the gap between convenience and flavor. With a growing portfolio of 23 complementary products – all of which are ready to serve in five minutes or less – SOMOS helps Americans cut down on time spent at the kitchen counter, giving people time back with their families and friends around the table. 

Key Points: 
  • SOMOS launches in Target with two Target-exclusive Burrito Bowl Kits, designed to deliver two servings of protein-packed, plant-based Mexican meals in under five minutes.
  • SOMOS will also bring several products within their existing portfolio to Target shelves including rices, beans, veggie sides, and their newest product, Salsa Macha, the "Mexican chili crisp" condiment.
  • Our Burrito Bowl Kits are the perfect solution to help people get comfortable cooking delicious Mexican food that showcases the richness of Mexican cuisine without spending hours in the kitchen."
  • In addition to the Burrito Bowl Kits, Target will offer seven individual and complementary SOMOS products that can be found in-store as well as on target.com :

SOMOS Debuts Salsa Macha, Shaking Up the Chili Crisp Category with a Classic Mexican Condiment

Retrieved on: 
Tuesday, June 13, 2023
Food, Nut, Table, Seed, Food industry, SOMOS, Stock, Fruit, Cooking, Smoke, Condiment, White rice, Egg, Fast food, Vegetable oil, Chipotle

AUSTIN, Texas, June 13, 2023 /PRNewswire/ -- SOMOS, the Mexican food brand that brings vibrant heritage and real Mexican flavors to ready-to-eat foods, adds two varieties of Salsa Macha to its diverse and growing portfolio: Salsa Macha with Nuts & Seeds and Salsa Macha with Mango & Pineapple. SOMOS' Salsa Macha line brings the treasured "Mexican chili crisp" to kitchens and shelves across the U.S. at scale for the first time. Adapted from the decades-old family recipe of SOMOS Co-Founder and Head of Product Rodrigo Zuloaga, SOMOS' Salsa Macha products deliver notably complex flavor profiles with a distinct crunch and balanced levels of heat. Perfected over three years of development that began prior to SOMOS' 2021 launch, these condiments speak to the company's commitment to providing consumers with high-quality and trustworthy flavor solutions requiring minimal effort on the part of the consumer. In keeping with this ethos, SOMOS' Salsa Macha is meant to be drizzled on just about any dish for an instant upgrade.

Key Points: 
  • SOMOS' Salsa Macha line brings the treasured "Mexican chili crisp" to kitchens and shelves across the U.S. at scale for the first time.
  • In keeping with this ethos, SOMOS' Salsa Macha is meant to be drizzled on just about any dish for an instant upgrade.
  • SOMOS' version with mango and pineapple, while not traditional salsa macha ingredients, are common fruits used in many types of Mexican cuisine.
  • SOMOS' Salsa Macha is available in Whole Foods Market locations nationwide and online at eatsomos.com , followed by additional retailers this fall for $9.49.

New York’s El Diario Celebrates Outstanding Latinas Making a Difference in the Community

Retrieved on: 
Tuesday, April 18, 2023
Communications, Consumer, Women, Media, Hispanic, Publishing, Universe, Commissioner, Reproductive rights, DMDS, Digital, Friends, Goya Foods, Native, SOMOS, Uber, WXTV, Woman, Harvard Club of Boston, Westpac Outstanding Women Award, UFT, Software, New York Supreme Court, Newsroom, Assistant, United Federation of Teachers, Communications manager, Key Food, City, Supreme court, Monroe College, Law of the United Kingdom, El Diario La Prensa, Policy, Community engagement, Wells Fargo, Hispanic Federation, Nightclub, Dentistry, Management, Operation, El Diario

El Diario receives nominations from colleagues, peers and friends to recognize the work of these activists, artists, leaders, entrepreneurs, doctors, teachers, scientists, journalists, and more.

Key Points: 
  • El Diario receives nominations from colleagues, peers and friends to recognize the work of these activists, artists, leaders, entrepreneurs, doctors, teachers, scientists, journalists, and more.
  • This program showcases incredible Latinas that serve as role models for new generations of women making a difference in the world.
  • “On behalf of our newsroom, we are very proud to honor 23 Latinas that are making a difference in our community and serving as role models for generations to come,” said Carmen Villavicencio, Executive Editor of El Diario.
  • In 1963, it merged with El Diario de Nueva York, forming El Diario/La Prensa, as it is known nowadays.

SOMOS Takes Mexico's Beloved Esquites Flavors to Ready-to-Eat Street Corn Rice, Launching in Whole Foods Nationwide

Retrieved on: 
Tuesday, April 4, 2023
Sprouts, Whole Foods Market, Friends, SOMOS, Esquites, Herbal, Amazon, Cob (material), The Non-GMO Project, White rice, Family, Fast food, Flour

AUSTIN, Texas, April 4, 2023 /PRNewswire/ -- SOMOS, the Mexican food brand dedicated to bringing fun and ease to weeknight meals, delivers the flavors of Mexico's beloved esquites to Americans nationwide with the launch of Mexican Street Corn White Rice. Inspired by the childhood obsessions of SOMOS founders Daniel Lubetzky, Miguel Leal, and Rodrigo Zuloaga, SOMOS' plant-based Mexican Street Corn White Rice combines the fire-roasted charred corn of esquites with long-grain white rice and Aztec spices, like epazote and chile de arbol, taking rice from an overlooked side dish to the main event. SOMOS' Mexican Street Corn White Rice is meant to be enjoyed to fit their customer's needs – from dressed and served with fixings and sides for a weeknight dinner to right out of the bag on your couch or desk.

Key Points: 
  • AUSTIN, Texas, April 4, 2023 /PRNewswire/ -- SOMOS , the Mexican food brand dedicated to bringing fun and ease to weeknight meals, delivers the flavors of Mexico's beloved esquites to Americans nationwide with the launch of Mexican Street Corn White Rice.
  • SOMOS' Mexican Street Corn White Rice is arriving just as the brand debuts in 500 Whole Foods Market locations nationwide, making it easier than ever to prioritize "we time" over cook time and put together a crowd-pleasing Mexican meal sourced entirely from one aisle.
  • As is the case with all SOMOS foods, Mexican Street Corn White Rice ingredients are plant-based, non-GMO, and grown in Mexico.
  • In addition to being available at Whole Foods Market in April, additional retailers carrying SOMOS Mexican Street Corn White Rice include Sprouts Farmers Market, H-E-B, and online retailer Hungryroot.

Daniel Lubetzky and Team Launch Camino Partners, Leveraging Expertise from Growing KIND to Help Entrepreneurs Forge Their Own Journeys

Retrieved on: 
Tuesday, January 24, 2023
Caprella equilibra, Taste, Culture, Snack, Partnership, KIND, Food, Growth, Orientation, SOMOS, System, Asset management

NEW YORK, January 24, 2023  /PRNewswire/ -- From Daniel Lubetzky and the team who helped build KIND Snacks from one outside-the-box idea into a multi-billion-dollar, multicategory, global brand, comes Camino Partners, a business-building and investment platform committed to helping the next generation of entrepreneurs build long-term value with values.

Key Points: 
  • KIND achieved its success by taking the road less traveled, breaking industry conventions, and empowering consumers to live better without sacrificing priorities like taste and convenience.
  • Our team at Camino Partners is ready to help today's brightest entrepreneurs do the same."
  • Formerly known as Equilibra, Camino Partners operates within a broader investment business investing across a wide range of asset classes.
  • Experienced, industry-leading entrepreneurs interested in partnering with Camino Partners should get in touch at caminopartners.com.

Excite Credit Union, Latino Business Foundation Silicon Valley, and SOMOS Mayfair Celebrate Grand Opening of Community-Serving Hub

Retrieved on: 
Monday, June 27, 2022
Credit union, CEO, Community development, SOMOS, Silicon, GLOBE, Dream, Yugoslavia–European Communities relations, Suite, History, Mexican Heritage Plaza, Housing, SAN, Woman, San Jose Flea Market, California State Route 130, Center, Homelessness, Organization, CDFI, Community development financial institution, Solution, Small business, Leadership, Bank, Management, Excite

SAN JOSE, Calif., June 27, 2022 (GLOBE NEWSWIRE) -- Excite Credit Union (Excite), Latino Business Foundation Silicon Valley (LBFSV), and SOMOS Mayfair (SOMOS) will participate in the grand opening of Quetzal Gardens on Wednesday, June 29.

Key Points: 
  • SAN JOSE, Calif., June 27, 2022 (GLOBE NEWSWIRE) -- Excite Credit Union (Excite), Latino Business Foundation Silicon Valley (LBFSV), and SOMOS Mayfair (SOMOS) will participate in the grand opening of Quetzal Gardens on Wednesday, June 29.
  • Coming together for this grand opening is an opportunity to celebrate the neighborhoods culture and history and to be part of the vibrancy of East San Jose, said John Hogan, Vice President of Community Relations for Excite Credit Union.
  • Excite Credit Unions La Esquina de Quetzal branch will offer a full range of financial services, including checking, saving, personal loans, retirement planning, business services, and more.
  • The Latino Business Foundation of Silicon Valleys mission is to provide empowering resources to existing and future leaders in the business community through long-lasting learning and support.

SOMOS Launches Meal Kits and More to Replace Fluorescent Yellow Hard-Shell Tortillas with Food from the Heart of Mexico

Retrieved on: 
Tuesday, January 25, 2022
Meat, Snack, Greasy, View, Cheese, Food, SOMOS, Multimedia, Cocina, American-Mexican Claims Commission, Drug, Fast food, Cochineal, Amazon

SOMOS, which means "We Are" in Spanish, aspires to connect Mexico and the world by replacing a narrow view of Mexico with one as diverse as its food.

Key Points: 
  • SOMOS, which means "We Are" in Spanish, aspires to connect Mexico and the world by replacing a narrow view of Mexico with one as diverse as its food.
  • SOMOS Founder & Executive Chairman and KIND Snacks Founder Daniel Lubetzky explains, "Until now, Americans have had to dine out to enjoy a real Mexican meal.
  • At home, options have been limited to foods, like fluorescent molded hard-shell yellow corn tortillas, that don't actually exist in Mexico.
  • SOMOS' direct-to-consumer kits supply the core ingredients necessary to make restaurant-quality tacos, tostadas, nachos, or chilaquiles any night of the week.