Good-Loop

IAS Releases Inaugural Responsibility Report Illustrating Commitment to Trust, Transparency, and Responsible Business Practices

Retrieved on: 
Tuesday, December 5, 2023
Outsource Partners International, Carbon, Corporation, Smart TV, Media Rating Council, Sustainability accounting, Privacy, IAS, Peter Utzschneider, Contextual advertising, Sustainability Accounting Standards Board, Trust, TrustArc, Transparency, Accreditation, Data collection, Digital, City Harvest, Certification, Integral Ad Science, African Americans, Biophysical environment, Silent Scope 2, Good-Loop, Climate change mitigation, Interactive Advertising Bureau, Connected, ESG, Sales, Social

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives.

Key Points: 
  • "We are excited to present our inaugural Responsibility Report demonstrating our intent to make a positive impact on our customers, shareholders, employees, and the broader global community," said Lisa Utzschneider, Chief Executive Officer, Integral Ad Science.
  • "The results of this report exemplify our unwavering dedication to innovation and ethical practices, our continual obsession for exceptional service for our customers, and our strong commitment to creating a great place to work and develop."
  • In May 2023, IAS received the industry's first accreditation for Connected TV video viewable impressions from the Media Rating Council.
  • "Our unwavering dedication to aligning ESG initiatives with our business practices is a fundamental principle at IAS," said Utzschneider.

Good-Loop Launches New Tool That Enables Advertisers To Filter Out Carbon-Intensive Publishers From Their Digital Campaigns

Retrieved on: 
Wednesday, June 14, 2023
Carbon, Advertising, Partnership, Carbon footprint, Global warming potential, Good-Loop, Environment, Marketing, Cryptocurrency

It also lets advertisers know how many emissions would be saved based on the threshold that’s been set, helping advertisers to continuously make changes mid-campaign to reduce their impact.

Key Points: 
  • It also lets advertisers know how many emissions would be saved based on the threshold that’s been set, helping advertisers to continuously make changes mid-campaign to reduce their impact.
  • Good-Loop created the new feature to help advertisers reduce the environmental impact of their online ads.
  • So by filtering out publishers that are more carbon-intensive, advertisers can drastically reduce the emissions generated by their online campaigns without making trade-offs in performance.
  • The Green Ad Tag was designed to serve as an educational tool to help digital advertising become more energy-efficient in future campaigns.

Captify To Track Environmental Impact Of Online Ads Following Global Partnership With Good-Loop

Retrieved on: 
Thursday, June 8, 2023
Online, Lead, Partnership, Carbon, Good-Loop, Investment, Environment, CO2, Cryptocurrency, Online shopping

LONDON and EDINBURGH, Scotland and NEW YORK, June 08, 2023 (GLOBE NEWSWIRE) -- Captify, the leading Search Intelligence Platform for the open web, today announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.

Key Points: 
  • LONDON and EDINBURGH, Scotland and NEW YORK, June 08, 2023 (GLOBE NEWSWIRE) -- Captify, the leading Search Intelligence Platform for the open web, today announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.
  • The new collaboration will give Captify access to Good-Loop’s proprietary Green Media technology, enabling brands and agencies to accurately measure in real time the end-to-end carbon emissions generated by their digital ads.
  • Online ads contribute significantly to global CO2 emissions.
  • To find out more about Captify, visit www.captifytechnologies.com
    To learn more about Good-Loop, visit www.good-loop.com

Brand Advance SSP To Measure Carbon Footprint Of Online Ads Through Green Media Integration With Good-Loop

Retrieved on: 
Tuesday, January 31, 2023
Electricity, Mouth, Advertising, OOH, Life, Carbon, Good-Loop, Carbon footprint, CTV, Partnership, Climate change, Cultural intelligence, Mobile phone

The partnership will see Good-Loop’s proprietary green media technology utilised across Brand Advance SSP campaigns, allowing brands and agencies to reach diverse audiences all around the world using climate-friendly advertising.

Key Points: 
  • The partnership will see Good-Loop’s proprietary green media technology utilised across Brand Advance SSP campaigns, allowing brands and agencies to reach diverse audiences all around the world using climate-friendly advertising.
  • Using Good-Loop’s Green Ad Tag, Brand Advance SSP customers will be able to monitor in real time the carbon emissions generated by their online ad campaigns, helping them to reduce the environmental impact of their digital advertising.
  • The company’s green media technology can be appended to any digital campaign and helps advertisers track and reduce the end-to-end carbon emissions generated by their digital ads.
  • To find out more about Brand Advance Group, visit https://wearebrandadvance.com/
    To learn more about Good-Loop, visit https://good-loop.com

Good-Loop Appoints Former Bloom & Wild Head Of Brand Marisa Thomas As Its New CMO

Retrieved on: 
Thursday, December 1, 2022
Marketing, Nike, NSPCC, Mondelez International, Movement, Volvo, Save the Children, Advertising, WWF, Organic, Good-Loop, QCM, Carbon, Bloom, The New York Times, CMO, DEI, Sales, Management, Scottish Enterprise, WaterAid, Unilever, Adidas

Williams said: Im delighted to welcome Marisa to the Good-Loop team.

Key Points: 
  • Williams said: Im delighted to welcome Marisa to the Good-Loop team.
  • Good-Loops carbon-neutral advertising formats drive engagement by converting peoples attention into donations for good causes around the world.
  • The companys proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising.
  • The company has raised more than $6M for charities such as Save the Children, WaterAid, Make-A-Wish, the NSPCC and WWF.

Good-Loop Launches Purpose-Powered CTV Ad Format That Rewards Viewers’ Attention With Donations To Charity

Retrieved on: 
Thursday, October 27, 2022
Cost per lead, Organic, CPM, Eden Reforestation Projects, Good-Loop, Love, Industry, COO, GLOBE, Â, Attention, ROI, Time, NEW, Trust, CTV, Television, Video game console, Toy

LONDON and EDINBURGH, Scotland and NEW YORK , Oct. 27, 2022 (GLOBE NEWSWIRE) -- Purpose-led ad platform Good-Loop today launched a new CTV ad format that rewards viewers attention and time with a free donation to charity.

Key Points: 
  • LONDON and EDINBURGH, Scotland and NEW YORK , Oct. 27, 2022 (GLOBE NEWSWIRE) -- Purpose-led ad platform Good-Loop today launched a new CTV ad format that rewards viewers attention and time with a free donation to charity.
  • Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loops purpose-powered ad wrapper.
  • Once the ad has been played, it generates a free donation to a charity, funded by the brand.
  • The new CTV ad unit also includes a QR code, which viewers can scan to drive through to the Good-Loops Impact Hub, where they can find out more details about the campaign and the charity partner.

84% Of U.K. Marketers Think The Ad Industry Is Not Doing Enough To Tackle Digital Advertising’s Carbon Footprint

Retrieved on: 
Wednesday, October 5, 2022
Solution, GLOBE, Environment, Carbon, Good-Loop, Industry, Human, Research, CEO, Cryptocurrency, Bottled water, Pharmaceutical industry, Adland

LONDON, Oct. 05, 2022 (GLOBE NEWSWIRE) -- Eighty-four percent of UK marketers think the ad industry is not doing enough to address digital advertisings carbon footprint, according to new research released by purpose-led ad platform Good-Loop .

Key Points: 
  • LONDON, Oct. 05, 2022 (GLOBE NEWSWIRE) -- Eighty-four percent of UK marketers think the ad industry is not doing enough to address digital advertisings carbon footprint, according to new research released by purpose-led ad platform Good-Loop .
  • As the digital ad ecosystem has become more complex and fragmented fuelled primarily by the energy required to support the rise in programmatic advertising the negative impact it has on the environment has also increased.
  • But in order to reach ad net zero, we now need more industry-wide education and we must collaborate to develop universal sustainable standards, to guide future best practices."
  • Our goal is to provide a clear, transparent understanding of advertisings digital carbon footprint to empower agencies and brands to offset their impact in the short-term and to implement positive climate action in the long-term.

76% of Marketers Think Ad Industry Is Not Doing Enough to Tackle Digital Advertising’s Carbon Footprint

Retrieved on: 
Wednesday, September 21, 2022
Research, CEO, GLOBE, Carbon, Marketing, Good-Loop, Human, Solution, Industry, Climate Week NYC, Environment, Cryptocurrency, Adland

NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) -- More than three-quarters of marketers think the ad industry is not doing enough to address digital advertisings carbon footprint, according to new research released for Climate Week NYC by purpose-led ad platform Good-Loop .

Key Points: 
  • NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) -- More than three-quarters of marketers think the ad industry is not doing enough to address digital advertisings carbon footprint, according to new research released for Climate Week NYC by purpose-led ad platform Good-Loop .
  • As the digital ad ecosystem has become more complex and fragmented fuelled primarily by the energy required to support the rise in programmatic advertising the negative impact it has on the environment has also increased.
  • 61% of US marketers are currently tracking the carbon cost of their digital marketing campaigns.
  • Our goal is to provide a clear, transparent understanding of advertisings digital carbon footprint to empower agencies and brands to offset their impact in the short-term and to implement positive climate action in the long-term.

IAS integrates Good-Loop's Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers

Retrieved on: 
Tuesday, September 20, 2022
Digital, GHG, Carbon, Good-Loop, Consumer Healthcare Products Association, Trust, Advertising, Organic, Global digital divide, CPM, Integral Ad Science, NSPCC, Partnership, Volvo, Save the Children, Mondelez International, Climate change, Industry, QCM, Levi Strauss & Co., Vista Equity Partners, CEO, Solution, IAS, Technology, WWF, Nike, Multimedia, Sanofi, OMG, L'Oréal, Renewable energy, Public relations, Marketing, Online shopping, Adidas, Unilever, WaterAid, Scottish Enterprise

NEW YORK, Sept. 20, 2022 /PRNewswire/ -- The partnership will see Good-Loop's carbon measurement solution integrated into IAS's reporting platform, IAS Signal. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. Data feeds from Good-Loop will enable advertisers that use IAS's media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle.

Key Points: 
  • "Sustainability is a global priority for IAS and we believe that it is our collective responsibility to make a lasting impact," said Lisa Utzschneider, CEO, IAS.
  • "Our partnership with Good-Loop will bring greater climate change transparency for advertisers and provide them with the tools they need to reduce their carbon emissions.
  • Sanofi, the global healthcare brand, and Omnicom Media Group (OMG), the leading media services provider, will take part in the testing of carbon emissions tracking developed by IAS and Good-Loop.
  • The company's proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising.

IAS integrates Good-Loop's Green Media Technology to Offer Carbon Emissions Measurement for Digital Advertisers

Retrieved on: 
Tuesday, September 20, 2022
Digital, GHG, Carbon, Good-Loop, Consumer Healthcare Products Association, Trust, Advertising, Organic, Global digital divide, CPM, Integral Ad Science, NSPCC, Partnership, Volvo, Save the Children, Mondelez International, Climate change, Industry, QCM, Levi Strauss & Co., Vista Equity Partners, CEO, Solution, IAS, Technology, WWF, Nike, Sanofi, OMG, L'Oréal, Renewable energy, Public relations, Marketing, Adidas, Unilever, WaterAid, Scottish Enterprise

NEW YORK, Sept. 20, 2022 /PRNewswire/ -- The partnership will see Good-Loop's carbon measurement solution integrated into IAS's reporting platform, IAS Signal. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. Data feeds from Good-Loop will enable advertisers that use IAS's media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle.

Key Points: 
  • "Sustainability is a global priority for IAS and we believe that it is our collective responsibility to make a lasting impact," said Lisa Utzschneider, CEO, IAS.
  • "Our partnership with Good-Loop will bring greater climate change transparency for advertisers and provide them with the tools they need to reduce their carbon emissions.
  • Sanofi, the global healthcare brand, and Omnicom Media Group (OMG), the leading media services provider, will take part in the testing of carbon emissions tracking developed by IAS and Good-Loop.
  • The company's proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising.