Estée Lauder Participates in Decentraland’s Metaverse Fashion Week as Exclusive Beauty Partner
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Thursday, March 24, 2022
Technology, Luxury, Arts, Museums, Entertainment, Other Technology, Events, Concerts, Fashion, Cosmetics, Retail, Decentraland, Ethereum, Alex Box Stadium, MetaMask, Non-fungible token, Multimedia, Global Brands Group, Serum, ELC, NFT, Industry, Technology, Beauty, Female, Creativity, Cryptocurrency, Consumer electronics, Metaverse
Este Lauder will be the exclusive beauty brand participating in Decentraland Metaverse Fashion Week, the first-ever large-scale virtual fashion week in an on-chain metaverse.
Key Points:
- Este Lauder will be the exclusive beauty brand participating in Decentraland Metaverse Fashion Week, the first-ever large-scale virtual fashion week in an on-chain metaverse.
- View the full release here: https://www.businesswire.com/news/home/20220323005934/en/
ESTE LAUDER FOR DECENTRALANDS METAVERSE FASHION WEEK (Photo: Business Wire)
To create a unique virtual beauty experience, Este Lauder has partnered with Alex Box , a prominent female artist in the metaverse space, to create an original non-fungible token (NFT) wearable inspired by the brands #1 serum, Advanced Night Repair. - We are thrilled to be the exclusive beauty brand participating in Metaverse Fashion Week.
- It marks a pivotal point for Este Lauder in how we reach and engage new and existing consumers in the metaverse, said Stphane de La Faverie, Global Brand President, Este Lauder & AERIN Beauty and Group President, The Este Lauder Companies.