Chicken à la King

LA Kings Renew Long-standing Partnership With Children’s Hospital Los Angeles and Announce a New Commitment of $1 Million

Retrieved on: 
Thursday, October 26, 2023

The partnership between the LA Kings and CHLA has proven to be a powerful force in raising awareness and support for the young patients served by the hospital.

Key Points: 
  • The partnership between the LA Kings and CHLA has proven to be a powerful force in raising awareness and support for the young patients served by the hospital.
  • To date, the LA Kings and the award-winning charitable arm of the team, the Kings Care Foundation, have donated over $2 million to support research at CHLA.
  • “For many years, we have had the privilege of working closely with Children’s Hospital Los Angeles,” says Jennifer Pope, Senior Vice President, Community Relations and Hockey Development, LA Kings.
  • As the official children’s hospital of the LA Kings, Children’s Hospital Los Angeles will continue to have a significant brand presence across the team and at Crypto.com Arena on game days.

AEG Announces Expansion of Relationship With Blue Shield of California, Names the Health Plan as an Official Helmet Partner of the LA Kings and Ontario Reign

Retrieved on: 
Tuesday, October 3, 2023

We can’t wait for our players to don the Blue Shield of California logo on their helmets this coming season.

Key Points: 
  • We can’t wait for our players to don the Blue Shield of California logo on their helmets this coming season.
  • As the Official Helmet Partner of the Ontario Reign, Blue Shield will also engage Reign fans with enhanced signage and custom activations at Toyota Arena on game days.
  • program, now in its sixth year, the LA Kings and Blue Shield have positively impacted thousands of students and families across Los Angeles.
  • Blue Shield will continue to be prominently featured at L.A. LIVE via digital signage throughout the 4-million square foot campus.

LA Kings Announce Mercury Insurance as Team’s First-ever Jersey Patch Partner and Continue More Than Decade-long Historic Partnership

Retrieved on: 
Monday, October 2, 2023

Mercury Insurance (NYSE: MCY ) and National Hockey League (NHL) franchise, the LA Kings, are proud to announce a landmark, expanded renewal agreement.

Key Points: 
  • Mercury Insurance (NYSE: MCY ) and National Hockey League (NHL) franchise, the LA Kings, are proud to announce a landmark, expanded renewal agreement.
  • As part of the expansive multi-year partnership, brokered by AEG Global Partnerships, Mercury will continue as an official partner of the LA Kings in addition to becoming the team’s first-ever jersey patch partner.
  • This is also Mercury’s first-ever jersey sponsorship, underscoring the company’s commitment to Los Angeles and the importance of hockey across the Southern California market.
  • “We're extremely excited and honored to be chosen as the first jersey patch partner in the team’s history,” said Erik Thompson, vice president and chief marketing officer at Mercury Insurance.

AEG and Los Angeles Tourism & Convention Board Announce First-of-Its-Kind Global Strategic Partnership

Retrieved on: 
Wednesday, September 27, 2023

AEG, the world's leading sports and live entertainment company, and Los Angeles Tourism & Convention Board (LA Tourism), the official, non-profit tourism promotion organization for the City of Los Angeles, have launched a strategic global partnership.

Key Points: 
  • AEG, the world's leading sports and live entertainment company, and Los Angeles Tourism & Convention Board (LA Tourism), the official, non-profit tourism promotion organization for the City of Los Angeles, have launched a strategic global partnership.
  • View the full release here: https://www.businesswire.com/news/home/20230927451498/en/
    The dynamic new partnership transcends borders, promising far-reaching global engagement opportunities for fans and travel enthusiasts alike.
  • Notably, this marks the first partnership of its kind between LA Tourism and an NHL team, making it a historic moment for both the City’s sports and tourism industry.
  • "This new and innovative global strategic partnership between LA Tourism and AEG will elevate tourism opportunities for both organizations, while underscoring LA's status as one of the world’s premier destinations for sports and entertainment," said Los Angeles Tourism and Convention Board President & CEO Adam Burke.

LA Kings Welcome Custodio & Dubey as the NHL Team’s Official Law Firm

Retrieved on: 
Thursday, September 21, 2023

Two-time Stanley Cup Champions, the LA Kings have launched a strategic new marketing partnership with leading personal injury law firm, Custodio & Dubey LLP (CD Law).

Key Points: 
  • Two-time Stanley Cup Champions, the LA Kings have launched a strategic new marketing partnership with leading personal injury law firm, Custodio & Dubey LLP (CD Law).
  • As part of the multi-year agreement, brokered by AEG Global Partnerships, CD Law will become the official law firm of the NHL team, strengthening its ties to millions of passionate sports fans across Southern California.
  • View the full release here: https://www.businesswire.com/news/home/20230921676892/en/
    CD LAW partners and co-founders Vineet Dubey and Miguel Custodio are joined by LA Kings mascot Bailey to celebrate CD LAW's new marketing partnership with the LA Kings.
  • (Photo: Business Wire)
    “We are delighted to extend a warm welcome to CD Law as the official law firm of our team.

Diamond Sports Group and Los Angeles Kings Reach Multi-Year Renewal of Local Television and Digital Rights Agreement

Retrieved on: 
Thursday, September 14, 2023

Diamond Sports Group, LLC ("DSG," "Diamond," or the "Company") and the Los Angeles Kings (“LA Kings”) today announced a new, multi-year market and digital rights agreement that ensures Diamond remains the LA Kings’ exclusive local media partner.

Key Points: 
  • Diamond Sports Group, LLC ("DSG," "Diamond," or the "Company") and the Los Angeles Kings (“LA Kings”) today announced a new, multi-year market and digital rights agreement that ensures Diamond remains the LA Kings’ exclusive local media partner.
  • Under the agreement, Diamond’s Bally Sports West will broadcast approximately 65 live games, as well as pre and postgame shows and original programming.
  • Fans will have streaming access via the Bally Sports app, when they authenticate with their pay TV credentials or subscribe to Bally Sports+, the direct-to-consumer (DTC) offering.
  • We are happy this agreement maintains consistency and continues to give our stakeholders informed and intimate coverage of our hockey club.

Winmark - the Resale Company and LA Kings Extend Sustainability Partnership

Retrieved on: 
Wednesday, June 21, 2023

MINNEAPOLIS, June 21, 2023 /PRNewswire/ -- Winmark - the Resale Company, today announced that it has extended its partnership with the LA Kings and Kings Care Foundation. Brokered by AEG Global Partnerships, the renewal agreement continues Winmark's designation as the Official Resale Partner of the LA Kings and, in turn, the LA Kings as a Premier Sustainability Partner of Winmark and Play It Again Sports. 

Key Points: 
  • Brokered by AEG Global Partnerships, the renewal agreement continues Winmark's designation as the Official Resale Partner of the LA Kings and, in turn, the LA Kings as a Premier Sustainability Partner of Winmark and Play It Again Sports.
  • Since the inking of the original partnership, Winmark, the LA Kings and the Kings Care Foundation, the award-winning charity of the team, have led community-based donation and resale initiatives focused on sustainability and the support of youth sports in underserved communities across the greater Los Angeles region.
  • "We are thrilled to extend our partnership with the LA Kings and Kings Care Foundation for an additional year," stated Brett D. Heffes, Chair and Chief Executive Officer of Winmark Corporation.
  • The LA Kings and Kings Care Foundation have been strong partners in executing our growth and sustainability initiatives."

AEG and Delta Air Lines Grow More Than Decade-long Partnership Across Marquee Sports and Live Entertainment Assets With Expanded New Renewal Agreement

Retrieved on: 
Friday, May 19, 2023

Delta Air Lines (NYSE: DAL) and AEG, the world’s leading sports and live entertainment company, are bolstering their more than decade-long relationship with an expanded renewal agreement.

Key Points: 
  • Delta Air Lines (NYSE: DAL) and AEG, the world’s leading sports and live entertainment company, are bolstering their more than decade-long relationship with an expanded renewal agreement.
  • This Delta Sky360° Club will be featured as one of the most premium and best-in-class of all clubs within Delta’s portfolio.
  • At the same time, the sports landscape in Los Angeles has grown exponentially since the start of Delta’s partnership with AEG back in 2011.
  • This is in addition to the partnership elements Delta will receive through its ongoing relationship with L.A. LIVE.

YAAMAVA’ RESORT & CASINO AT SAN MANUEL DEBUTS FIRST OF ITS KIND SPORTS VENUE

Retrieved on: 
Friday, November 18, 2022

San Manuel Band of Mission Indians Chairwoman Lynn Valbuena is excited about the new space that welcomes sports fans and foodies alike.

Key Points: 
  • San Manuel Band of Mission Indians Chairwoman Lynn Valbuena is excited about the new space that welcomes sports fans and foodies alike.
  • The San Manuel Entertainment Authority (SMEA) wholly owns and operates Yaamava Resort & Casino.
  • In 2021, San Manuel Casino and San Manuel Tribal Government Operations were certified as a Great Place to Work by the global authority on workplace culture.
  • Yaamava Resort & Casino at San Manuel is located at 777 San Manuel Blvd, Highland, Calif. 92346.

AEG and Cup Noodles® Launch Strategic Partnership With the LA Kings and Ontario Reign

Retrieved on: 
Thursday, November 17, 2022

The multiyear agreement, brokered by AEG Global Partnerships, makes Cup Noodles an official partner of the LA Kings (NHL) and the Ontario Reign (AHL).

Key Points: 
  • The multiyear agreement, brokered by AEG Global Partnerships, makes Cup Noodles an official partner of the LA Kings (NHL) and the Ontario Reign (AHL).
  • As an official partner of the LA Kings, and Ontario Reign, Cup Noodles will engage fans as a title night sponsor of one regular season game at each teams home venue.
  • This will include LA Kings Japanese Heritage Night presented by Cup Noodles, on January 9 when the LA Kings take on the Edmonton Oilers at Crypto.com Arena.
  • Nissin Foods USA develops and markets a variety of products including Cup Noodles, Top Ramen, Cup Noodles Stir Fry, Cup Noodles Stir Fry Rice With Noodles, Chow Mein, Hot & Spicy bowl, and Hot & Spicy FIRE WOK.