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Nielsen: The Gauge Reveals Streaming Surpassed Cable for the First Time in July, Capturing its Largest Share of TV Viewing to Date

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Thursday, August 18, 2022
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As the biggest mover this month, streaming usage increased +3.2% compared to June and gained +1.1 share points.

Key Points: 
  • As the biggest mover this month, streaming usage increased +3.2% compared to June and gained +1.1 share points.
  • Among streaming distributors, Prime Video, Netflix, Hulu and YouTube each captured record-high shares again in July after previously doing so in June.
  • Netflix represented the largest share of overall TV viewing for a streaming platform with 8%, boosted by the nearly 18 billion viewing minutes of Stranger Things alone.
  • Cable viewing in July dropped -2% and -0.7 share points compared to June, and year-over-year, cable usage was down -8.9% and -3.3 share points.

Nielsen: Streaming Accounted for More Than One-Third of TV Viewing in June, according to The Gauge

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Thursday, July 21, 2022
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NEW YORK, July 21, 2022 /PRNewswire/ -- In June, streaming captured 33.7% of total television consumption according to The Gauge, Nielsen's (NYSE: NLSN) monthly total TV and streaming snapshot. This is streaming's largest share of TV usage to be measured by The Gauge since its inception in May 2021. Conversely, while viewership for broadcast and cable is traditionally lower during the summer months, June represented the smallest shares yet for the formats, which totaled 22.4% for broadcast and 35.1% for cable.

Key Points: 
  • NEW YORK, July 21, 2022 /PRNewswire/ --In June, streaming captured 33.7% of total television consumption according to The Gauge ,Nielsen's (NYSE: NLSN) monthly total TV and streaming snapshot.
  • This is streaming's largest share of TV usage to be measured by The Gauge since its inception in May 2021.
  • Total time spent watching TV in June increased slightly (+2%) from May, bolstered by an 8% uptick in streaming volume over the same interval.
  • Time spent streaming jumped 23.5% on a year-over-year basis allowing the digital format to add 6 percentage points to its share of TV in 12 months.

Nielsen: Streaming Achieves Another Record-Breaking Month in April, according to The Gauge

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Thursday, May 19, 2022
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NEW YORK, May 19, 2022 /PRNewswire/ -- The Gauge, the monthly total TV viewing snapshot from Nielsen (NYSE: NLSN), revealed that streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022. While overall TV viewing dropped by 2.1% from March, streaming volume was virtually identical to the prior month, helping to increase its share by over 0.6%.

Key Points: 
  • While overall TV viewing dropped by 2.1% from March, streaming volume was virtually identical to the prior month, helping to increase its share by over 0.6%.
  • The "Other Streaming" category, which includes any high-bandwidth video streaming on TV that is not individually broken out, has grown by more than two share points since The Gauge debuted with May 2021 data.
  • This category's consistent growth reflects insights into audiences' rising engagement with the growing number of streaming platforms, as detailed in Nielsen's State of Play report .
  • Cable also lost 0.2 share points in April and saw a month over month usage decline of 2.5%.

THE GAUGE: NIELSEN'S MONTHLY TOTAL TV AND STREAMING SNAPSHOT FOR DECEMBER

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Thursday, January 13, 2022
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According to The Gauge, aggregate viewing for streaming platforms surpassed the previous-high of 178 billion minutes streamed during Thanksgiving week in November 2021.

Key Points: 
  • According to The Gauge, aggregate viewing for streaming platforms surpassed the previous-high of 178 billion minutes streamed during Thanksgiving week in November 2021.
  • Prior to that, the 160 billion minutes streamed during March 2020 was the highest total.
  • The overall percentage share for streaming remained flat from the previous month at 28%.
  • Cable viewing continued to account for the largest percentage as measured by The Gauge, with just over 37% total share of viewership.

NIELSEN'S THE GAUGE: MONTHLY TOTAL TV AND STREAMING SNAPSHOT FOR NOVEMBER

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Thursday, December 16, 2021
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While sports viewing was up 7%, a decline in general drama (-12%) and sitcom (-7%) viewing contributed to the decrease.

Key Points: 
  • While sports viewing was up 7%, a decline in general drama (-12%) and sitcom (-7%) viewing contributed to the decrease.
  • Consumers' share of TV time for both cable and streaming remained flat at 38% and 28%, respectively.
  • Notable in this month's iteration of The Gauge, the "Other" category gained a percentage point to hold 7% of TV time.
  • Looking at the streaming platforms themselves, according to data from Nielsen's Streaming Platform Ratings , the foundation of The Gauge's streaming insights, Disney+ gained a percentage point to capture 2% of total TV usage, as the platform's viewership grew nearly 20%.

Nielsen's The Gauge: Monthly Total TV And Streaming Snapshot For October

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Thursday, November 18, 2021
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NEW YORK, Nov. 18, 2021 /PRNewswire/ --Nielsen (NYSE: NLSN) announced that The Gauge , its monthly total TV and streaming snapshot, revealed that in October 2021 the broadcast share of consumer's total TV increased 2% from September 2021 and now accounts for 28% of their total screen time.

Key Points: 
  • NEW YORK, Nov. 18, 2021 /PRNewswire/ --Nielsen (NYSE: NLSN) announced that The Gauge , its monthly total TV and streaming snapshot, revealed that in October 2021 the broadcast share of consumer's total TV increased 2% from September 2021 and now accounts for 28% of their total screen time.
  • Broadcast sports has enjoyed a 22% increase (compared to September 2021), and it shows no signs of fumbling.
  • In terms of streaming, according to data from Nielsen's Streaming Platform Ratings , the foundation of The Gauge's streaming insights, streaming platforms also accounted for 28% of consumer's total TV time.
  • Looking at the platforms themselves, Netflix gained ground, increasing 1 percentage point to command a 7% share of total TV time.

Nielsen's The Gauge: Monthly Total TV And Streaming Snapshot For September Details Broadcast Uptick As TV And NFL Seasons Kick Off

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Thursday, October 14, 2021
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NEW YORK, Oct. 14, 2021 /PRNewswire/ --Nielsen (NYSE: NLSN) announced that The Gauge, its monthly total TV and streaming snapshot, revealed that in September 2021 broadcasters share of total TV viewing saw a 2% increase, giving them 26% of consumers' total TV time.

Key Points: 
  • NEW YORK, Oct. 14, 2021 /PRNewswire/ --Nielsen (NYSE: NLSN) announced that The Gauge, its monthly total TV and streaming snapshot, revealed that in September 2021 broadcasters share of total TV viewing saw a 2% increase, giving them 26% of consumers' total TV time.
  • The boost comes on the heels of a strong ratings start to the NFL season as well as the beginning of the TV season on September 20.
  • Looking at the streaming platforms themselves, according to data from Nielsen's Streaming Platform Ratings , the foundation of The Gauge's streaming insights, both Netflix and Disney+ each ticked down a percentage point from August.
  • Netflix now commands 6% share of total TV time, while Disney+ holds 1% of share of overall TV time.

Nielsen's The Gauge: Monthly Total TV And Streaming Viewing Snapshot For August Shows Back-To-School Influencing Streaming Behavior

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Thursday, September 16, 2021
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NEW YORK, Sept. 16, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that The Gauge , its monthly total TV and streaming snapshot, unveiled that in August 2021, streaming maintained a 28% share of total TV viewing, compared with broadcast TV (24%) and cable (38%).

Key Points: 
  • NEW YORK, Sept. 16, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that The Gauge , its monthly total TV and streaming snapshot, unveiled that in August 2021, streaming maintained a 28% share of total TV viewing, compared with broadcast TV (24%) and cable (38%).
  • The August data shows that after three months of steady growth, the share of streaming detailed in The Gauge remained static.
  • First, children 6 to 17 years old, who headed from their flat screens to the blackboards, viewed about 7.5% less.
  • Offsetting this viewing shift among children was a 0.5% increase in overall TV viewing.