VTech® Announces New Bluey Toys in Latest Expansion of Its Preschool Line
CHICAGO, May 16, 2022 /PRNewswire/ -- Today VTech® announced new products as part of a licensing partnership with BBC Studios for Bluey, the Emmy® Award-winning animated hit series which airs in the U.S. on Disney Junior, Disney Channel, and Disney+. VTech will expand its preschool offerings with a debut collection that will include Bluey's Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches. The new Bluey products will be available at retail later this year in the U.S., Canada, UK, and Australia, followed by a future roll out in France.
- VTech will expand its preschool offerings with a debut collection that will include Bluey's Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches.
- "VTech and Bluey are the perfect partnership because we both see the importance of encouraging creativity and imagination through the world of play."
- "We are delighted to partner with VTech, a leader in children's technology toys and educational products," said Suzy Raia, SVP Consumer Products and Business Development, BBC Studios.
- The interactive Blueyintroductions from VTech will give kids the opportunity to play alongside the series' characters in creative new ways.