Newsis

Seoul to start branding K-Beauty, announced at Newsis K-Expo 2021

Retrieved on: 
Thursday, September 16, 2021
Foundation, Government, Branding, Seoul Metropolitan Library, Lazada Group, F&B, Korean wave, Samsung, Newsis, COVID-19, Hair, Industry, Policy, Statista, Lotte World Tower, Seoul Metropolitan Government, 17, AP, GLOBE, Tourism, K-Beauty, KST, Beauty, Eco-friendly dentistry, Culture, Music, Film, Taxicab

Looking at the market share of beauty products in Southeast Asia, South Korea surged from 8.9% in 2016 to 11% last year.

Key Points: 
  • Looking at the market share of beauty products in Southeast Asia, South Korea surged from 8.9% in 2016 to 11% last year.
  • Lazada introduced 'Laz Korea', a Korean product specialty store, and introduced Hallyu star 'Hyun Bin' as a publicity ambassador.
  • They also poured out policy suggestions for the Seoul Metropolitan Government and the government.
  • The city of Seoul plans to foster and support the beauty industry and create a city full of beautiful charm by converging excellent infrastructure."

Seoul Mayor says, "We will make the beauty industry a strong growth engine for Seoul” at Newsis K-Expo 2021

Retrieved on: 
Thursday, September 16, 2021
Travel, Taste, F&B, Conference, Cosmetics, Korean wave, Newsis, Smell, Culture of Korea, Industry, Environment, Lotte World Tower, Growth, The, 17, Speech, GLOBE, Beauty, Tourism, Culture, Music, Coffee, Film

SEOUL, South Korea, Sept. 16, 2021 (GLOBE NEWSWIRE) -- Seoul Mayor Oh Se-hoon said, "We will make the beauty industry a strong growth engine for Seoul.

Key Points: 
  • SEOUL, South Korea, Sept. 16, 2021 (GLOBE NEWSWIRE) -- Seoul Mayor Oh Se-hoon said, "We will make the beauty industry a strong growth engine for Seoul.
  • Mayor Oh delivered a keynote speech at 'The NEWSIS K-Expo 2021: Seoul Beauty Industry Branding Conference', which was broadcast on the NEWSIS YouTube Channel (https://www.youtube.com/c/NewsisTV) from 5pm KST on 16th of September.
  • He also emphasized that he has established a future roadmap 'Seoul Vision 2030' in order to implement this task.
  • "The domestic beauty industry that has become a new Korean cultural content is something Seoul is paying attention.