Curaleaf's Grassroots Brand and Ganjier Announce First-of-its-Kind Cannabis Education Partnership
WAKEFIELD, Mass., Dec. 7, 2022 /PRNewswire/ -- Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf" or the "Company"), today announced a first-of-its-kind cannabis education partnership for its Grassroots brand with Ganjier, the Cannabis Sommelier Certification Program.
- WAKEFIELD, Mass., Dec. 7, 2022 /PRNewswire/ --Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf" or the "Company"), today announced a first-of-its-kind cannabis education partnership for its Grassroots brand with Ganjier, the Cannabis Sommelier Certification Program.
- "Analogous to the wine Sommelier, beer Cicerone or cigar Catador, the Ganjier is a trained and certified master of cannabis products, cannabis assessment, and cannabis service," said Derek Gilman, Managing Director of Ganjier.
- "Cannabis education is paramount for all of us at Curaleaf and this pilot program takes cannabis professionalism to the highest level."
- The Grassroots and Ganjier partnership is officially underway, with 100 leadership-nominated Team Members across all Curaleaf departments, along with external partners, chosen due to their passion and dedication to cannabis education.