CLAWS

BET Launches BET Studios

Retrieved on: 
Wednesday, September 15, 2021

BET, a unit of ViacomCBS (NASDAQ: VIAC; VIACA), today launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.

Key Points: 
  • BET, a unit of ViacomCBS (NASDAQ: VIAC; VIACA), today launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.
  • Propelled by the infrastructure and financing of BET and ViacomCBS, BET Studios will create premium television series and films for an array of internal buyers, including Paramount+, SHOWTIME, CBS, Nickelodeon, BET+ and BET, in addition to select third-party platforms that seek best-in-class content from both leading and rising Black creatives.
  • As a new venture, BET Studios offers an opportunity to expand the brands legacy of delivering Black stories, said Thomas.
  • BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BETs growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.