Mg (magazine)

Celebrities in Cannabis Reflect a Modern Era of Marketing

Retrieved on:

Wednesday, January 11, 2023

Partnership, Mg (magazine), News, Risk, THC, Face, CBD, Illegal drug trade, Coral Reefer Band, Cannabis, Marketing

LOS ANGELES, Jan. 11, 2023 /PRNewswire/ -- Celebrity endorsements are a hallmark of modern marketing. Using a big name to promote a brand can help businesses reach untapped audiences and foster an identity that consumers will recognize and relate to. Celebrity spokespeople have come to cannabis as well, helping young brands blast off in the midst of a competitive market. No matter an individual's opinion on celebrity endorsements, it is certain they allow brands to make a splash. Top celebrity brands leverage fame and quality cannabis to win over consumers and fight to become the dominant name on the market.

Key Points:

Top celebrity brands leverage fame and quality cannabis to win over consumers and fight to become the dominant name on the market.
Many celebrities have entered the ring for cannabis endorsements, including Justin Bieber, Whoopi Goldberg, Jay-Z and many more.
Earned media and publicity are key in cannabis, and celebrities are sure to churn up news stories when they risk their standing to partner with a cannabis brand.
Whether spokespeople or the brains behind the products, celebrities in cannabis are changing the game and are here to stay."

Cannabis Brands Embrace Experiential Retail

Retrieved on:

Tuesday, October 4, 2022

LOS, Environment, Intelligence, Cannabis, Industry, Budtender, Gen, Planet, Growth, Mg (magazine), Cookie, Generation Z, Retail

LOS ANGELES, Oct. 4, 2022 /PRNewswire/ -- Maturing legal markets have catalyzed not only an explosion of products and innovation but also a shift in how consumers purchase their cannabis. The cannabis community is abuzz with excitement as in-store shopping becomes the expectation. In this environment, retailers play a crucial role in breaking stigmas and welcoming customers through brick-and-mortar doors and onto online platforms.

Key Points:

Following general trends in the larger retail sector, cannabis retailers are experimenting with experiential models, crafting memorable, exciting experiences for in-store shoppers.
With cannabis retail taking off, clever and enthusiastic leaders are stepping forward to reshape the way consumers experience dispensary shoppingboth in-person and online.
For example, Crystal Millican at Cookies drives the famous brand's retail strategy across 52 stores, scaling the business to meet increasing consumer demand.
With experiential activities, futuristic design, whiz-bang technology, and more, the cannabis retail environment is forging ahead into a new era."

Cannabis Industry Raises the Bar for Employment Practices According to Industry Trade Journal mg Magazine

Retrieved on:

Wednesday, August 31, 2022

Mg (magazine), Communication, Adult, Workforce, Pressure, Leadership, Cannabis, LOS, Drug

LOS ANGELES, Aug. 31, 2022 /PRNewswire-PRWeb/ -- It's not often that a new economic sector exits the starting gate with enough power to convince half a million people to rethink their careers, but that's exactly what has happened with the cannabis industry. Thirty-eight states have decriminalized cannabis or enacted laws authorizing its use for medical and/or recreational adult use. Needless to say, the workforce demands have never been greater or more competitive. Each year the industry's need for workers climbs at an exponential pace, creating more than 100,000 jobs in 2021 alone.

Key Points:

Thirty-eight states have decriminalized cannabis or enacted laws authorizing its use for medical and/or recreational adult use.
mg Magazine's annual review of America's Best Cannabis Employers is considered the industry's most credible, accurate, and thorough ranking system.
The results, and an analysis of the industry's workplace environment, will be published in the December issue of mg Magazine.
mg Magazine is a national printed magazine and digital platform focused on connecting people, building brands, and advancing businesses operating within the legal cannabis industry.

Cannabis Industry Looks to Emerging Technology to Guide Innovation

Retrieved on:

Monday, August 1, 2022

LOS ANGELES, Aug. 1, 2022 /PRNewswire/ -- In 2022, the phrase "the future of cannabis" can have many interpretations. In the past, thinking ahead in cannabis referred to budding legalization across states, policy reform, and increased access for medical patients. Now, technology is taking a starring role in cannabis industry evolution and powering outside-the-box innovation. From digital dispensary menus and cryptocurrency (crypto) to non-fungible tokens (NFTs), modern technologies used in other sectors have the opportunity to shape cannabis too. Technology leaders like WM Technology CEO Chris Beals and early adopters like Lincoln Barnett III are creating new ways for technology and cannabis to forge connections in the digital world.

Key Points:

Now, technology is taking a starring role in cannabis industry evolution and powering outside-the-box innovation.
Technology leaders like WM Technology CEO Chris Beals and early adopters like Lincoln Barnett III are creating new ways for technology and cannabis to forge connections in the digital world.
Cannabis innovators like Barnett see the potential for such technology to change the face of cannabis, addressing problems in the supply chain and building community across sectors.
By providing actionable intelligence about emerging trends, best practices, and innovation, mg's principled, unbiased, factual journalism helps the industry navigate the present while preparing for the future.Visit mgMagazine.com .

Diverse Marketing Approaches Keep Cannabis Consumers Coming Back

Retrieved on:

Friday, July 1, 2022

Intelligence, Acquisition, Marketing, Growth, CPG, Industry, News, Research, Cannabis, Weather, Mg (magazine), Retail

LOS ANGELES, July 1, 2022 /PRNewswire/ -- In the face of industry-wide economic uncertainty marked by inflation and constrained capital markets, retailers are preparing to weather the storm. While cannabis companies flourished compared to other consumer packaged goods (CPG) sectors throughout the pandemic, retailers must now compete against each other and mainstream CPG brands to earn consumers' decreasing disposable income. The good news is there are many ways for cannabis brands to batten down the hatches before trouble hits. Deploying diverse, omnichannel sales and marketing strategies along with leveraging data and research can help brands remain competitive.

Key Points:

The good news is there are many ways for cannabis brands to batten down the hatches before trouble hits.
Deploying diverse, omnichannel sales and marketing strategies along with leveraging data and research can help brands remain competitive.
Diversifying sales and marketing channels keeps consumers engaged and can manifest in a variety of forms.
From detailed insights about sales to audience psychographics and marketing engagement, concrete data is what moves cannabis forward.

Following the Money as Cannabis Investment and M&A Booms

Retrieved on:

Tuesday, May 3, 2022

Poseidon, Investment, Ecosystem, Columbia, Cannabis, Legislation, Cresco Labs, Acquisition, Industry, Growth, Equity Group Holdings, Mg (magazine), Intelligence, Financial services

LOS ANGELES, May 3, 2022 /PRNewswire/ -- There's no question: 2021 was a historic financial year for the cannabis industry. After 2020, which was characterized by plummeting investment and struggling businesses, 2021 generated 165% year-over-year growth in capital that revived the industry and gave many professionals an optimistic outlook toward the future. Marked by impressive acquisitions and billions of dollars in investments, the current cannabis financial landscape is flush with capital. So, how can hopeful entrepreneurs and established businesses follow the money? With mergers and acquisitions on the rise, top venture capital and private equity firms have advice about tapping into this promising market.

Key Points:

Marked by impressive acquisitions and billions of dollars in investments, the current cannabis financial landscape is flush with capital.
Rapid industry growth has catalyzed not only investment but also significant mergers and acquisitions that are driving recent industry consolidation.
As founders of Poseidon Asset Management, a leading investor in the legal cannabis and hemp space, Emily and Morgan Paxhia are well-versed in the nuances of cannabis financing.
Poseidon is not the only firm on the scene: More than fifty private equity, angel and venture capital firms are active members of the cannabis investment ecosystem.

ENLIGHTEN'S THE REAL CANNABUS PARTNERS WITH THE PHARM ON A MULTI-CITY FIELD TRIP THIS APRIL 2022 SATURDAY, APR. 16 TO SUNDAY, APR 23

Retrieved on:

Tuesday, April 5, 2022

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WHAT: The Pharm launches Field Trip with Enlighten's The Real CannaBus.

Key Points:

WHAT: The Pharm launches Field Trip with Enlighten's The Real CannaBus.
ABOUT: The Pharm is set to go on a field trip in Enlighten's experiential marketing solution, "The Real CannaBus" across Arizona.
The Field Trip launches in Phoenix on Saturday, April 16 and heads north, ending the tour in Sedona on the 24th.
The Real CannaBus invites guests to experience the brand and its mission first-hand and create shareable moments with friends.

Retail Design Driving the Evolution of the Cannabis Industry

Retrieved on:

Monday, April 4, 2022

LOS ANGELES, April 4, 2022 /PRNewswire/ -- Consumers expect only the best from their favorite cannabis brands—innovative products, eye-catching packaging and, more recently, state-of-the-art shopping experiences. With cannabis now legal in 37 states and the District of Columbia, dispensaries around the country must differentiate their physical spaces to stay relevant and competitive. Multistate dispensary chains are offering cutting-edge designs and services that not only enchant their current customers, but also increase retailers' revenues by attracting new consumers eager to embrace plant medicine but wary of entering unfamiliar stores. Driving this new frontier in retail are 16 talented architects and designers creating welcoming, engaging, and unique environments in this increasingly mainstream industry.

Key Points:

With cannabis now legal in 37 states and the District of Columbia, dispensaries around the country must differentiate their physical spaces to stay relevant and competitive.
Driving this new frontier in retail are 16 talented architects and designers creating welcoming, engaging, and unique environments in this increasingly mainstream industry.
In recent years, cannabis companies that operate in multiple states have taken deliberate measures to reimagine dispensary design and experiences.
It's thrilling to think of what the future holds for cannabis retail with such talented individuals at the helm of design and aesthetics."

Dizzying Array of New Cannabis Products to Hit Shelves this Spring

Retrieved on:

Wednesday, March 2, 2022

Mg (magazine), CBD, Intelligence, Color, Cannabis, Social justice, Industry, Growth, Retail, Public relations

This spring, seasoned buyers and the canna-curious alike can anticipate a wide variety of choices with increased offerings from minority-led companies.

Key Points:

This spring, seasoned buyers and the canna-curious alike can anticipate a wide variety of choices with increased offerings from minority-led companies.
Consumers looking to refresh their cannabis habits will have no difficulty finding boundary-pushing, unique products this year.
Meanwhile, products such as Sprinjene's CBD toothpaste and Chillax'n's Mask Spray illustrate the growing popularity of incorporating cannabis into daily practices in nontraditional ways.
mg Magazine's March issue features more than 60 new products the magazine's editors believe will create a buzz this spring.

Trade Show Strategies for Success as Events Return

Retrieved on:

Tuesday, February 1, 2022

Marketing, Growth, Color, Cannabis, Industry, Goal, Josephine, Mg (magazine), Organization, Environment, Intelligence, Woman, Public relations

As trade shows make a comeback after a pandemic-induced absence of nearly two years, businesses can once again experience the synergy of in-person events.

Key Points:

As trade shows make a comeback after a pandemic-induced absence of nearly two years, businesses can once again experience the synergy of in-person events.
When it comes to navigating trade shows, a team's preparedness will make or break the company's experience.
From exhibiting a stellar, engaging booth to creating targeted marketing materials that boost engagement, success at a trade show is all about the details.
Not only is the cannabis industry celebrating a return to in-person events, but it is also embracing leaders from a diverse array of backgrounds.