Raphaël Confiant

• NEW YORK, Sept. 6, 2023 /PRNewswire/ -- Confiant , the anti-malvertising leader for the ad tech industry, is proud to announce that Assertive Yield, a leading global revenue management platform for premium publishers, SSPs and ad networks, selected the Confiant Solution to improve ad quality and ad security for Assertive Yield clients.
• Assertive Yield provides a revenue management platform to optimize their clients' sites and digital advertising business.
• Among their recurring demands is a robust, easy-to-use solution for ad quality.
• "By integrating Confiant into their ad tech stack, Assertive Yield is making a positive impact on the quality of its supply chain, blocking criminal scams and malicious phishing redirects, while improving quality on their publisher client sites.

• The U.S. Department of Justice filed a similar civil antitrust suit against Google on Jan. 24, 2023.
• The online ad ecosystem is largely built around “programmatic advertising,” a system for placing advertisements from millions of advertisers on millions of websites.
• The system uses computers to automate bidding by advertisers on available ad spaces, often with transactions occurring faster than would be possible manually.

Programmatic advertising, explained

• Rather than each website and advertiser pairing up to run ads together, advertisers work with demand-side platforms – tech companies that let advertisers buy ads.
• Websites work with supply-side platforms – tech companies that pay sites to put ads on their page.
• These companies handle the details of figuring out which websites and users should be matched with specific ads.
• And it allows websites to solicit ads from countless potential advertisers without needing to contact or reach an agreement with any of them.

Screening out bad ads

• This means that online advertising companies have a big responsibility to prevent harmful ads from reaching users, but they sometimes fall short.
• There are some checks against bad ads at multiple levels.
• Ad networks, supply-side platforms and demand-side platforms typically have content policies restricting harmful ads.
• For example, a site could block a particular advertiser that has been running scammy ads on their page, or specific ad networks that have been serving low-quality ads.
• Despite this deception, ads like these may not have violated Google’s content policies for political content, data collection or misrepresentation, or were simply missed in the review process.

Bad ads by design

• Lastly, some examples of “bad” ads are intentionally designed to be misleading and deceptive, by both the website and ad network.
• Studies have shown that this is likely because users have difficulty telling the difference between native ads and the website’s content.
• You may have seen native ads on many news and media websites, including on major sites like CNN, USA Today and Vox.

• One in every 140 programmatic impressions had serious security or quality violations, a 104% increase in quality violations and nearly doubling security violations over both 2020 and 2021.
• For the worst-performer of the group, 1 in every 330 impressions was a misleading claim, which was far more than the others.
• NEW YORK, March 28, 2023 /PRNewswire/ -- Confiant, the Cybersecurity industry leader for ad tech, released its 2023 Malvertising & Ad Quality index (MAQ) industry benchmark report based on 2022 annualized data.
• The MAQ reports that overall ad security violations nearly doubled in 2022, being the highest since 2019, and represented a three year high point in malvertising attacks.

• Malvertising cybersecurity and threat intelligence provider, publishes semi-annual MAQ report
  Key highlights of H1 2022 Malvertising Ad Quality Index:
  Overall malvertising violation rate reached its highest level since early 2020.
• NEW YORK, Sept. 7, 2022 /PRNewswire/ -- Confiant, a cybersecurity provider specialized in detecting and stopping threats that leverage advertising technology infrastructure, published the 2022 H1 edition of its industry benchmark report, Malvertising & Ad Quality Index (MAQ).
• This report identifies that during H1 2022 the overall malvertising violation rate hit its highest level since early in 2020, with more than one in every 500 programmatic ad impressions being an attack.
• "This MAQ report confirms that the ad tech industry is seeing the highest rate of malvertising since 2020.