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Hidden Gem JNBY is Ahead of the Curve

Wednesday, September 15, 2021 - 10:20am

Since its launch in 1994, JNBY has evolved into a multi-designer brand group, while maintaining the core concept of "Just Naturally Be Yourself."

Key Points: 
  • Since its launch in 1994, JNBY has evolved into a multi-designer brand group, while maintaining the core concept of "Just Naturally Be Yourself."
  • Currently, JNBY operates eight brands that offer products with distinct brand styles for customers with different fashion tastes.
  • Its brand matrix includes three categories: mature brand JNBY; younger brands CROQUIS; jnby by JNBY, and LESS; and emerging brands POMME DE TERRE, JNBYHOME, and APN73.
  • Looking ahead, JNBY will create an international designer incubation platform to nurture more young designers and develop potential new brands.