IStock

Getty Images Unveils Ⓒreate By Getty Images Series to Foster Creative Excellence and Expertise

Retrieved on: 
Wednesday, April 3, 2024
Create, Culture, Growth, Research, Getty Images, IStock, Getty, Creative, Tourism

NEW YORK, April 03, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, is bringing back its largest creator community events this year with a newly launched event series, Create By Getty Images. Formerly known as iStockalypse, Create By Getty Images is a unique opportunity for exclusive Getty Images and iStock videographers and photographers from around the globe to connect and learn from Getty Images’ award-winning creative experts and create high-quality, premium creative content for their portfolios and Getty Images’ and iStock’s global platforms.

Key Points: 
  • NEW YORK, April 03, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, is bringing back its largest creator community events this year with a newly launched event series, Create By Getty Images .
  • Formerly known as iStockalypse, Create By Getty Images is a unique opportunity for exclusive Getty Images and iStock videographers and photographers from around the globe to connect and learn from Getty Images’ award-winning creative experts and create high-quality, premium creative content for their portfolios and Getty Images’ and iStock’s global platforms.
  • Getty Images’ Global Head of Creative Dr. Rebecca Swift said, “For nearly 30 years, Getty Images has been committed to creative excellence and innovation, as well as supporting creators around the world—and we couldn’t be more thrilled to announce the revamp of our large-scale creative events this year in several different locations.
  • To register and learn more about Create By Getty Images, visit: https://www.gettyimages.com/create-event/houston-2024

Getty Images and iStock Transform Visual Content Discovery with Innovative AI-powered Search Experience

Retrieved on: 
Wednesday, March 13, 2024
Getty, Language, Getty Images, IStock, AI, Online shopping

NEW YORK, March 13, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced the launch of Enhanced Search. This new cutting-edge search functionality, available on both Getty Images and iStock’s platforms, is built to redefine how customers find and discover visual content by delivering faster and more relevant results through natural and conversational queries to elevate their creative process.

Key Points: 
  • NEW YORK, March 13, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced the launch of Enhanced Search.
  • Powered by innovative AI and machine learning models, Enhanced Search enables users to explore Getty Images' and iStock's extensive library of pre-shot creative content of millions of images, videos, and illustrations with an increased level of detail.
  • “Enhanced Search will support the increasingly expressive search queries we are seeing from our customers, making the amazing visual content we offer even more accessible."
  • This innovative experience drives greater breadth and flexibility, returning more effective search results, with users rarely encountering sparse or zero-page result pages anymore.

Getty Images Launches Generative AI by iStock for Small Businesses, Designers and Marketers

Retrieved on: 
Monday, January 8, 2024
Marketing, Getty, Fear, Consumer Electronics Show, Synthetic media, Research, Data, Customer, AI, Luigi, SME, Generative, Advertising, IStock, CES, API, Video game

NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced the launch of Generative AI by iStock, an affordable and commercially safe generative AI tool to help users and businesses easily turn their creative visions into powerful content.

Key Points: 
  • NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced the launch of Generative AI by iStock , an affordable and commercially safe generative AI tool to help users and businesses easily turn their creative visions into powerful content.
  • Powered by NVIDIA Picasso , a foundry for custom generative AI models for visual design, and trained exclusively using high‑quality content and proprietary data from Getty Images’ creative libraries, Generative AI by iStock has been engineered to guard against generations of known products, people, places or other copyrighted elements.
  • iStock is also enabling advanced generative AI features through APIs for easy integration into creative applications and plugins, allowing for the modification of images.
  • Generative AI by iStock is now available for all iStock customers in over 75 languages.

iStock Predicts Top Marketing Trends to Watch in 2024

Retrieved on: 
Thursday, December 14, 2023
Humour, Marketing, Travel, Pinterest, Learning, Trust, Student, Research, Blog, Environment, Creative, AI, Anxiety, Luigi, SME, Artificial intelligence, Face, Social media, UGC, IStock, Senior, Video game

NEW YORK, Dec. 14, 2023 (GLOBE NEWSWIRE) -- As small and medium-sized businesses gear up for 2024, iStock, a leading e‑commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, predicts top data-backed insights from its VisualGPS research to guide and inform businesses on what will drive their customers to action in 2024.

Key Points: 
  • However, amidst these concerns there is a curiosity with 75% of people excited about the potential of artificial intelligence (AI).
  • To help small and medium-sized businesses, from all industries, inform and guide their visual strategy next year, iStock experts share top marketing trends to watch in 2024:
    To create a real connection between your business and your customers, use images and scenarios that feel genuine.
  • In 2024, as technology continues to evolve, communicate the idea that tech, especially AI tools, are ultimately in our hands.
  • To inspire and elevate your visual marketing strategy ahead of 2024 with related imagery and videos, visit https://www.istockphoto.com/ .

From Prep to Prosper: iStock Reveals How SMBs Can Conquer the Holiday Hustle

Retrieved on: 
Thursday, October 19, 2023
Element, Social media, Holiday, Gen, Luigi, IStock, Food, Thought, Family, SME, Research, Interface (computing), Friends, Eating, Staring, Marketing, Student, Christmas, Getty, Mental health, Tourism, Entertainment

NEW YORK, Oct. 19, 2023 (GLOBE NEWSWIRE) -- As businesses worldwide prepare for increased consumer spending this holiday season, iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, today revealed new data-based tips and guidance on how SMBs can maximize performance this holiday season and breakthrough with impactful, relevant messaging and visuals in marketing and advertising efforts.

Key Points: 
  • Given this, business owners should move with intent to reach and speak to these customers and stand out during the cluttered holiday advertising space.
  • Tap Into Social Media for Holiday Entertainment and Inspiration:
    Social media is an effective tool to reach multiple generations at once.
  • Businesses can be more effective when appealing to each generation during the holiday season, especially on social platforms.
  • This includes access to all images, illustrations and vectors, including authentic, high-quality signature imagery that can only be found on iStock.

Mastercard announces expanded small business fund and new cardholder benefits to support Canadian small business owners

Retrieved on: 
Tuesday, October 3, 2023
Pressure, Small business, Partnership, Travel, IStock, CAD, Business, Woman, VPN, McAfee, Mastercard, Growth, SVP, Fund, Getty, Female, Payment card, Cryptocurrency, Pipedrive

TORONTO, Oct. 3, 2023 /CNW/ - Today, as part of its long-standing commitment to helping every small business thrive through innovation and community, Mastercard announces the expansion of the Mastercard x Pier Five Small Business Fund and new benefits for small business cardholders.

Key Points: 
  • TORONTO, Oct. 3, 2023 /CNW/ - Today, as part of its long-standing commitment to helping every small business thrive through innovation and community, Mastercard announces the expansion of the Mastercard x Pier Five Small Business Fund and new benefits for small business cardholders.
  • The second year of the Mastercard x Pier Five Small Business Fund, coupled with new benefits for Mastercard cardholders, represent the latest ways Mastercard is unlocking possibilities for small businesses.
  • Starting today, until November 5, 2023, Canadian women small business owners can apply for the Mastercard x Pier Five Small Business Fund at pier-five.com/smallbusinessfund2023 .
  • "Small business owners are often stretched for resources, including IT and skilled talent," said Nishant Raina, Small Business Lead, Mastercard Canada.

Global Travelers Speak: New iStock Research Unveils Crucial Factors Shaping Travelers’ Purchasing Decisions Worldwide

Retrieved on: 
Tuesday, August 22, 2023
Travel, Gen, Tourism, Friends, Marketing, IStock, Luigi, Research, Emotion, Generation Z, Student, Video, Journal of Visualized Experiments, Family, SME, Entertainment

NEW YORK, Aug. 22, 2023 (GLOBE NEWSWIRE) -- iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, today announced the results of its latest global VisualGPS research, revealing how images and videos are influencing travelers' purchasing decisions across the world. This extensive study captured the sentiment, of more than 7,000 adults in over 25 countries worldwide, such as Australia, Brazil, France, Germany, Italy, Japan, Spain, Singapore, the UK, and the US.

Key Points: 
  • Video is a preferred format for travel marketing when compared to still photos due to its ability to immerse viewers in the overall travel experience.
  • NEW YORK, Aug. 22, 2023 (GLOBE NEWSWIRE) -- iStock , a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, today announced the results of its latest global VisualGPS research, revealing how images and videos are influencing travelers' purchasing decisions across the world.
  • Photographs and videos captured in "the real world" can evoke genuine emotions and foster a stronger connection with potential travelers.
  • It serves as a very compelling format for telling visually compelling stories that resonate with viewers and ultimately drive sales.

Visualizing Equality: iStock's Study Reveals Low Female Representation in Sports Visuals

Retrieved on: 
Tuesday, July 11, 2023
IStock, Male, Women's World Cup, Woman, Anger, Research, Emotion, Luigi, Pain, Organization, Athlete, Student, Beauty, Love, Frustration, Happiness, Sport, Growth, SME, Female, Entertainment, Toy, NEW YORK

NEW YORK, July 11, 2023 (GLOBE NEWSWIRE) -- As anticipation builds for the upcoming Women's World Cup, iStock, a leading e-commerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, has released research revealing that only 9% of iStock’s most downloaded sports visuals depict women and girls actively participating in sports. Results are only marginally better when looking at football imagery specifically, with only 13% of football-related customer downloads showing women and girls.

Key Points: 
  • 8 in 10 people of all genders consider it crucial to provide female athletes with the same level of coverage as their male counterparts.
  • Results are only marginally better when looking at football imagery specifically, with only 13% of football-related customer downloads showing women and girls.
  • According to iStock's visual experts, these insights fail to reflect consumer expectation regarding the visual representation of women in sports.
  • Above all, ensure your visuals represent diversity in age, ethnicity, ability and realistic body shapes for the sport you are showing.

iStock Tips for Avoiding Tokenistic and Stereotypical Representation of the LGBTQ+ Community

Retrieved on: 
Tuesday, June 13, 2023
Parent, IStock, Student, Trust, Woman, Luigi, Research, Face, Marketing, SME, Toy, Online shopping, Nightclub

LONDON, June 13, 2023 (GLOBE NEWSWIRE) -- As Pride month commences, iStock, a leading e-commerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, has revealed that businesses continue to use tokenistic and stereotypical imagery when trying to demonstrate support of the LGBTQ+ community. Only 1% of all customer downloads in 2022 featured LGBTQ+ representation and rainbow flags make up 29% of all imagery used to represent the LGBTQ+ community.

Key Points: 
  • Only 1% of all customer downloads in 2022 featured LGBTQ+ representation and rainbow flags make up 29% of all imagery used to represent the LGBTQ+ community.
  • These insights sit at odds with consumer sentiment, with iStock’s VisualGPS research showing that people are looking to engage with brands that celebrate diversity.
  • Businesses therefore have an opportunity to show their allyship to the LGBTQ+ community with thoughtful and inclusive marketing which extends beyond Pride month.
  • Currently LGBTQ+ people are 5x more likely to be pictured with a romantic partner than the general population.

VideoVerse’s illusto Enhances Platform with iStock by Getty Images and Unsplash Integration

Retrieved on: 
Tuesday, June 6, 2023
Data Management, Communications, Technology, Social Media, Audio, Video, Artificial Intelligence, IStock, API, Partnership, Strategic partnership, REST, Getty Images, Video game, Unsplash, Engineering

VideoVerse – an AI-driven video technology company, is pleased to announce an integration between its illusto platform – an intuitive yet powerful, cloud-based video editing solution – with iStock by Getty Images, a leading e-commerce platform, and Unsplash, the preeminent free image platform.

Key Points: 
  • VideoVerse – an AI-driven video technology company, is pleased to announce an integration between its illusto platform – an intuitive yet powerful, cloud-based video editing solution – with iStock by Getty Images, a leading e-commerce platform, and Unsplash, the preeminent free image platform.
  • The integration is available in various tiers to accommodate a wide range of creative and media needs.
  • “The illusto team is always looking for ways to improve and enhance the user experience on our platform,” said Shalesh Jagal, VP of Engineering, illusto.
  • “Our REST API integration with iStock and Unsplash represents the latest development in that mission to provide a more seamless video creation experience.