Quad Announces New Predictive Model of Consumer Attitudes in Health Insurance
The model is based on nationally representative, primary research about what consumers value most from their health insurance.
- The model is based on nationally representative, primary research about what consumers value most from their health insurance.
- The research, which is detailed in Quad’s new report, “Tapping the Power of Consumer Attitudes,” uncovered three distinct segments for consumer attitudes.
- ”Quad’s predictive model adds a new dimension to personalized, health insurance marketing,” Hickman continued “We can now create much more direct consumer connections by precisely aligning health insurance marketing messages – and even customer service scripts and product development – with what consumers have told us matters most to them.
- For a summary of the report, “Tapping the Power of Consumer Attitudes,” or to request a full copy, visit this link or send an email to [email protected] .