Martech Trailblazer Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay's Executive Team as COO, CTO
Retrieved on:
Tuesday, December 12, 2023
SAN FRANCISCO, Dec. 12, 2023 /PRNewswire/ -- Frameplay, the award-winning, global intrinsic in-game advertising leader, has appointed two new chief officers to its executive team as it prepares for continued strategic growth: Sandy Shanman as Chief Operating Officer and Vishal Arora as Chief Technology Officer. The hiring of these two martech veterans signals the industry's commitment to gaming as an advertising channel, as more brands and marketers experience the value of in-game advertising and gaming strategies become a new standard in omnichannel campaigns.
Key Points:
- For over 20 years, Shanman has led emerging revenues at the crossroads of media and technology, from early stage to exit.
- Most recently, he scaled and diversified revenue at Skai (FKA Kenshoo), ushering in the era of retail media.
- As CTO, Arora brings over 20 years of experience managing ground breaking technology teams to Frameplay.
- I look forward to being a part of the Frameplay team as we continue to raise the bar for in-game advertising."