INSTACART ADDS PEACOCK AS FIRST-EVER STREAMING PARTNER
NEW YORK and SAN FRANCISCO, Nov. 29, 2023 /PRNewswire/ -- Peacock, the fastest growing streaming service in the United States, and Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced that Peacock Premium is now available to all Instacart+ members in the United States at no additional cost. To celebrate the launch of this new benefit, beginning today, Instacart and Peacock are premiering a custom spot, featuring iconic holiday scenes from Peacock properties across film and television including The Office, Parks & Recreation, and Brooklyn Nine-Nine.
- To celebrate the launch of this new benefit, beginning today, Instacart and Peacock are premiering a custom spot, featuring iconic holiday scenes from Peacock properties across film and television including The Office, Parks & Recreation, and Brooklyn Nine-Nine.
- "Instacart+ helps deliver all of the snacks and beverages a Peacock viewer needs for a must-see TV night," said Heather Rivera, Vice President, Strategy, Partnerships, and Corporate Development, Instacart.
- The custom ad spot, which centers around how Instacart and Peacock can rescue customers from holiday chaos, will run across NBCU's linear, social and streaming platforms.
- To date, Instacart has been a regular advertiser across Peacock and the NBCU portfolio – including Bravo, CNBC, E!