Zappi Strengthens Leadership Team with Key Appointments in Global Expansion
BOSTON and LONDON, Jan. 31, 2024 /PRNewswire-PRWeb/ -- Zappi, the leading agile market research platform for on-demand consumer insights, today announced key changes to its global leadership team, appointing Nataly Kelly as Chief Marketing Officer and promoting Babita Earle to International Managing Director from her previous role as EVP of Global Enterprise Partnerships.
- Global brands like PepsiCo, SoFi, and McDonald's used Zappi to optimize over 26,000 ideas with feedback from over four million consumers on its connected advertising and innovation suites.
- The extension of Zappi's leadership team will support the global expansion of its research platform and democratize access to consumer insights for every brand.
- I'm thrilled to work with the team to help Zappi customers transform their insights for the better."
- In her previous role with Zappi, Earle was responsible for developing key customer relationships and expanding platform adoption within the enterprise.