New Research Reveals Insights, Attitudes, Trends Among 45-65 Year Old Americans
NEW YORK, May 10, 2022 /PRNewswire-PRWeb/ -- The first in a series of surveys, The Roar Report was commissioned by Michael Clinton, new longevity expert, longtime Hearst executive and bestselling author of ROAR into the Second Half of Your Life (Simon & Schuster, 2021). Conducted by Decode_ M, the research captures attitudes and preferences among 1,000 college-educated respondents 45-65 with household incomes of $100,000+, along with opinions on longevity, health, financial outlook, learning, consumer brands, and more.
- "This new segment of 'Reimagineers' are consumers who face the future with great hope and optimism," remarks Clinton.
- In fact, more than a third aim to start a new career, and don't plan to retire at 65."
- "The research findings reflect a bold optimism among Reimagineers about the future," remarks Mike Berland, founder/CEO of Decode_M.
- When asked how effectively brands/marketers understand their lifestyle, perspectives, and particular needs, respondents selected the following brands as "very effective":