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Grain & Barrel Spirits Partners With Elvis Presley Enterprises to Launch Two Elvis Presley-Inspired Whiskeys

Retrieved on: 
Monday, September 13, 2021

Grain & Barrel Spirits today announced a long-term licensing agreement with Elvis Presley Enterprises (EPE) to launch a duo of Elvis Presley-themed whiskeys.

Key Points: 
  • Grain & Barrel Spirits today announced a long-term licensing agreement with Elvis Presley Enterprises (EPE) to launch a duo of Elvis Presley-themed whiskeys.
  • View the full release here: https://www.businesswire.com/news/home/20210913005624/en/
    Grain & Barrel Spirits today announced a long-term licensing agreement with Elvis Presley Enterprises (EPE) to launch a duo of Elvis Presley-themed whiskeys.
  • Given our expertise within premium whiskey, the Elvis expressions are a natural fit for Grain & Barrel Spirits, said Matti Anttila, founder of Grain & Barrel Spirits.
  • We are incredibly pleased to join forces with Grain & Barrel Spirits, an industry-leading spirits innovator and a natural partner for the Elvis Presley brand, said Marc Rosen, President, Entertainment, Authentic Brands Group (ABG), which owns Elvis Presley Enterprises.