K18 Partners With Sofia Richie Grainge For Newest Campaign
SAN FRANCISCO, July 24, 2023 /PRNewswire/ -- Biotech haircare brand K18 debuts their first national prime time television commercial and celebrity campaign featuring its newest ambassador Sofia Richie Grainge.
- SAN FRANCISCO, July 24, 2023 /PRNewswire/ -- Biotech haircare brand K18 debuts their first national prime time television commercial and celebrity campaign featuring its newest ambassador Sofia Richie Grainge.
- On June 26, following the season premiere of The Bachelorette, K18 debuted its latest collaboration with the highly influential reigning queen of "quiet luxury," Sofia Richie Grainge.
- The commercial, starring the model and creative director, highlights the innate trust between Richie Grainge, her stylist, and the power of K18 products.
- My stylist turned me on to the brand, and ever since then, it's been all I use on my hair," says Sofia Richie Grainge.