Feed.fm Study Reveals that Curated Music Increases Customer Retention and Session Times for Digital Fitness Apps
SAN FRANCISCO, July 14, 2022 /PRNewswire-PRWeb/ -- Feed.fm, the leader in music services for the fitness industry, today announced the results of its study "The 2022 Mobile App Music Report," which explored the connection between professionally curated music and its impact on fitness routines across digital fitness apps and connected devices. The data revealed that curated music increases session times and overall retention rates.
- The data revealed that curated music increases session times and overall retention rates.
- Researchers determined that music stations curated by Feed.fm resulted in 3X longer workout session times.
- "Digital fitness companies who make bespoke music an integral part of their experience are going to see increased session times and retention and ultimately higher revenues."
- Feed Media Group is for businesses that need licensed popular music to create the most engaging customer experiences in their digital apps and physical spaces.