BRITA SE, Germany acquires innovative hydration company LARQ, Inc.
TAUNUSSTEIN, Germany, Feb. 8, 2024 /PRNewswire/ -- BRITA SE, one of the world's leading companies in the field of drinking water optimization and individualization, has acquired LARQ, Inc., the innovative brand behind a line of sustainable and healthy hydration products in North America. A medium-sized family-owned company based in Taunusstein, Germany, BRITA SE sees this acquisition as a strategic milestone especially for the further development of the consumer business particularly in North America.
- TAUNUSSTEIN, Germany, Feb. 8, 2024 /PRNewswire/ -- BRITA SE , one of the world's leading companies in the field of drinking water optimization and individualization, has acquired LARQ, Inc. , the innovative brand behind a line of sustainable and healthy hydration products in North America.
- A medium-sized family-owned company based in Taunusstein, Germany, BRITA SE sees this acquisition as a strategic milestone especially for the further development of the consumer business particularly in North America.
- Therefore, LARQ co-founder Justin Wang will continue to lead the company with their strong global team in the future."
- The global LARQ team of 33 employees accompanies the acquisition and will continue the brand mission to provide award-winning, sustainable hydration worldwide.