Instacart Serves Up More Fresh Produce with Innovative New Advertising Capability
SAN FRANCISCO, March 24, 2023 /PRNewswire/ -- Instacart, the leading grocery technology company in North America, today announced an industry-first online advertising capability, enabling produce brands to advertise fresh, weighted items - such as carrots, grapes, onions, oranges, sweet potatoes, and watermelons - from the produce department across the Instacart Marketplace. The announcement is in collaboration with today's White House event that continues the work started at the White House Conference on Hunger, Nutrition, and Health to help end hunger and reduce diet-related diseases by 2030.
- During National Nutrition Month, Instacart is leveling the advertising playing field, making it possible for more produce brands, farms, and agriculture boards to advertise on Instacart and reach more consumers.
- Instacart is addressing this complex industry challenge so more produce brands can take advantage of advertising solutions and help consumers discover more nutritious foods.
- With this latest enhancement to Instacart advertising and catalog capabilities, produce brands can now amplify their full product set, including packaged and random weight produce.
- We are glad to see Instacart leading the technology sector to unlock their e-commerce advertising capabilities for a new category of fresh, farm-grown produce.