CASIO

CASIO COMMEMORATES 50 YEARS OF TIMEKEEPING EXCELLENCE WITH LIMITED-EDITION CASIOTRON TRN50-2A WATCH

Retrieved on: 
Thursday, February 15, 2024

DOVER, N.J., Feb. 15, 2024 /PRNewswire/ -- Today, Casio America, Inc. is thrilled to unveil the Casiotron 50th Anniversary TRN50-2A, a limited-edition timepiece that pays homage to the iconic Casiotron, the world's first digital watch with an automatic calendar function that debuted in 1974. The TRN50-2A celebrates 50 years of Casio's unwavering commitment to originality and innovation.

Key Points: 
  • "When Casio introduced the Casiotron in 1974, it marked a pivotal moment in the history of timekeeping.
  • The Casiotron was not only the world's first digital watch to feature an automatic calendar, but it also represented a groundbreaking shift in the industry, introducing digital technology into the realm of personal timekeeping," said Tom Kato, Chairman of Casio America.
  • "The release of the Casiotron set a new standard in watchmaking, paving the way for innovations that have since become ubiquitous."
  • The Casiotron TRN50-2A brings the original design of the Casiotron into the 21st century, meticulously reproducing its size and design, all while incorporating today's cutting-edge technologies to ensure precision timekeeping.

J BALVIN TO HEADLINE G-SHOCK 40TH ANNIVERSARY EVENT + LIVESTREAM

Retrieved on: 
Monday, November 6, 2023

DOVER, N.J., Nov. 6, 2023 /PRNewswire/ -- G-SHOCK, the legendary watch brand known for its innovation and durability, is thrilled to announce that on Thursday, November 9th International superstar, J Balvin will headline its 40th Anniversary celebration in New York City for an exclusive event and live stream.

Key Points: 
  • DOVER, N.J., Nov. 6, 2023 /PRNewswire/ -- G-SHOCK , the legendary watch brand known for its innovation and durability, is thrilled to announce that on Thursday, November 9th International superstar, J Balvin will headline its 40th Anniversary celebration in New York City for an exclusive event and live stream.
  • J Balvin, a multi-platinum, chart-topping artist, is celebrated worldwide for his groundbreaking music and distinctive style.
  • Poised to "SHOCK THE WORLD" with its 40th Anniversary celebration, G-SHOCK invites fans, watch enthusiasts, and music lovers around the world to join the fun via an exclusive livestream of J Balvin's performance.
  • To experience the magic of the event of the year with G-SHOCK and J Balvin, register for the live stream ahead of the deadline on November 7th at 11:59 PM EST.

G-SHOCK ANNOUNCES CAUTION YELLOW COLLECTION: A BOLD FUSION OF STYLE AND FUNCTIONALITY

Retrieved on: 
Wednesday, October 4, 2023

DOVER, N.J., Oct. 4, 2023 /PRNewswire/ -- Today, Casio America, Inc. is thrilled to unveil its latest creation, the Caution Yellow Collection. This unique lineup, comprising four stunning models – GWB5600CY-1, GAB2100CY-1A, GA100CY-1A, and GA700CY-1A – is designed to capture the essence of high-impact, high-visibility fashion.

Key Points: 
  • DOVER, N.J., Oct. 4, 2023 /PRNewswire/ -- Today, Casio America, Inc. is thrilled to unveil its latest creation, the Caution Yellow Collection .
  • What's more, the GWB5600CY-1 and GAB2100CY-1A models feature Bluetooth functionality, adding an extra layer of utility to these remarkable timepieces via the CASIO Watches app.
  • Setting this collection apart is its ironic concept, "Black and caution yellow."
  • With its fusion of technology and eye-catching design, these watches are a must-have addition to a watch enthusiast's collection.

G-SHOCK RELEASES NEW MUDMASTER FLAGSHIP TIMEPIECE

Retrieved on: 
Thursday, September 28, 2023

DOVER, N.J., Sept. 28, 2023 /PRNewswire/ -- Today, Casio America Inc. is pleased to announce the newest addition to the legendary Master of G line – introducing the GWGB1000 MUDMASTER flagship watch. Inspired by the adventurous spirit exemplified by driving across the wilderness in an "overlanding" style, the design incorporates the solid, rugged look of off-road vehicles and survival gear.

Key Points: 
  • DOVER, N.J., Sept. 28, 2023 /PRNewswire/ -- Today, Casio America Inc. is pleased to announce the newest addition to the legendary Master of G line – introducing the GWGB1000 MUDMASTER flagship watch.
  • Evoking the true essence of the legendary Master of G, land category, the MUDMASTER, GWGB1000 is designed to withstand the harshest conditions.
  • The buttons are protected by cylindrical stainless-steel parts, and the button shafts are equipped with gasket fittings.
  • In design and functionality alike, this MUDMASTER is an embodiment of the G-SHOCK absolute toughness DNA as well as the practical utility needed to meet the demands of professional use.

Keep Music Alive and 1,200+ Locations to Celebrate 8th Annual Kids Music Day - Friday October 6th

Retrieved on: 
Tuesday, September 12, 2023

As a result, we are so proud to partner with Keep Music Alive and Kids Music Day to promote the value of music."

Key Points: 
  • As a result, we are so proud to partner with Keep Music Alive and Kids Music Day to promote the value of music."
  • Keep Music Alive is honored to welcome these partners helping to share the Kids Music Day message, inspiring more kids to start their musical journey.
  • Keep Music Alive is a national 501(c)(3) on a mission to help more kids and adults reap the educational, therapeutic and social benefits of playing music.
  • Major programs include Teach Music Week in March, Kids Music Day in October and year-round Musical Instrument Petting Zoo events.

G-SHOCK's GBDH2000 Receives Prestigious 2023 NY Product Design Award

Retrieved on: 
Tuesday, May 23, 2023

DOVER, N.J., May 23, 2023 /PRNewswire/ -- Today, Casio America, Inc. is thrilled to announce that its groundbreaking GBDH2000 model has been honored with the 2023 NY Product Design of the Year Award. The GBDH2000, a testament to G-SHOCK's commitment to fusing durability with cutting-edge design, stood out in a highly competitive field and emerged as a winner within the Sports Accessories – Sport Watches category in the renowned international design competition.

Key Points: 
  • New to the G-SHOCK Move lineup, the GBDH2000 is recognized as an industry-leading sports watch
    DOVER, N.J., May 23, 2023 /PRNewswire/ -- Today, Casio America, Inc. is thrilled to announce that its groundbreaking GBDH2000 model has been honored with the 2023 NY Product Design of the Year Award.
  • The NY Product Design Awards celebrate outstanding design and innovation across various industries, recognizing products that exemplify excellence in both form and function.
  • "We are immensely proud to receive the NY Product Design Award for the GBDH2000," said Tadashi Shibuya, Vice President of Casio's Timepiece Division.
  • G-SHOCK's success in the NY Product Design Awards is a testament to the brand's unwavering dedication to excellence and innovation.

G-SHOCK RESURFACES THE 2000 FROGMAN WITH NEW GW8230NT TIMEPIECE

Retrieved on: 
Wednesday, May 10, 2023

DOVER, N.J., May 10, 2023 /PRNewswire/ -- Today, Casio America, Inc. announced the launch of its latest addition to the iconic FROGMAN line - the GW8230NT-4. This is the Second commemorative model continuing the celebration and evolution around 30 years of FROGMAN diver's watches that first made a splash in 1993 and pays tribute to the 2nd Generation Frogman DW8200NT that made its debut in 2000.

Key Points: 
  • This is the Second commemorative model continuing the celebration and evolution around 30 years of FROGMAN diver's watches that first made a splash in 1993 and pays tribute to the 2nd Generation Frogman DW8200NT that made its debut in 2000.
  • Sporting a vivid red hue, the GW8230NT-4 was crafted using state-of-the-art technologies to aesthetically reproduce everything from the distinctive asymmetric case to the dial component.
  • Combining old and the new, the GW8230NT-4 was upgraded for today's wearer by including Tough Solar charging, which converts sunlight into energy, reducing the need for battery replacements.
  • The watch also gets an upgrade from an EL Backlight to a Super-Illuminator which is a high-brightness LED light for readability in dark conditions.

G-SHOCK INTRODUCES LATEST MRG FROGMAN

Retrieved on: 
Thursday, April 27, 2023

DOVER, N.J., April 27, 2023 /PRNewswire/ -- Today, Casio America, Inc. announced the launch of its latest addition to the premium MR-G line, the FROGMAN MRGBF1000R1A. This new timepiece encapsulates its dual identities by meeting the demand of a diver's watch with its extensive features and achieving a dignified form worthy of the flagship MR-G line through its titanium armor.

Key Points: 
  • The newest FROGMAN showcases multi-component titanium structure design for diving and exploration.
  • DOVER, N.J., April 27, 2023 /PRNewswire/ -- Today, Casio America, Inc. announced the launch of its latest addition to the premium MR-G line, the FROGMAN MRGBF1000R1A .
  • This new timepiece encapsulates its dual identities by meeting the demand of a diver's watch with its extensive features and achieving a dignified form worthy of the flagship MR-G line through its titanium armor.
  • With meticulous attention to detail, the MRGBF1000R1A was crafted with strength in mind and exudes a profound look housed within a titanium exterior.

G-SHOCK CELEBRATES 40TH ANNIVERSARY WITH 3 NEW STYLES CELEBRATING ITS HERITAGE

Retrieved on: 
Wednesday, April 12, 2023

DOVER, N.J., April 12, 2023 /PRNewswire/ -- Today, 40 years after the debut of the first G-SHOCK Casio America, Inc. announces a new trio of timepieces that celebrate the four-decade mark with an exciting new take on the very first G-SHOCK. The new collection utilizes updated materials and finishes that enhance the inventive design of the original G-SHOCK. The DW5040PG-1 and GMWB5000PS-1/ GMWB5000PG-9 deliver absolute toughness and beauty, redefining the classic with some of today's leading technologically advanced finishes.

Key Points: 
  • The new collection utilizes updated materials and finishes that enhance the inventive design of the original G-SHOCK.
  • The DW5040PG-1 and GMWB5000PS-1/ GMWB5000PG-9 deliver absolute toughness and beauty, redefining the classic with some of today's leading technologically advanced finishes.
  • The DW5040PG-1 nicknamed the PROJECT TEAM "Tough" model, pays homage to the very first G-SHOCK, the DW5000C.
  • Both models feature a screw-lock case back engraved with the 40th-anniversary logo and DLC (diamond-like carbon) coating applied to it.

Casio to Release MR-G Featuring Asymmetric Design

Retrieved on: 
Wednesday, March 15, 2023

TOKYO, March 15, 2023 /PRNewswire/ -- Casio Computer Co., Ltd. announced today the release of a new addition to the MR-G series, the flagship line of the G-SHOCK brand of shock-resistant watches. The new MRG-BF1000R adopts the distinctive asymmetric form of the FROGMAN line of diver's watches.

Key Points: 
  • The new MRG-BF1000R adopts the distinctive asymmetric form of the FROGMAN line of diver's watches.
  • With ISO 200-meter water resistance, FROGMAN shock-resistant diver's watches employ an asymmetric design with the case shifted slightly leftward to ensure unrestricted wrist movement underwater, a popular feature that has made the FROGMAN one of the G-SHOCK brand's signature lines.
  • The new MRG-BF1000R delivers the asymmetric design of FROGMAN diver's watches in metal form.
  • Three dual-coil motors enable swift operation of the hands for quickly switching between display of current time and elapsed dive time.