Cricut, Inc. Reports Fourth Quarter and Full Year 2023 Financial Results
However, we were disappointed that sales fell in the quarter and full year by 18% and 14%, respectively.
- However, we were disappointed that sales fell in the quarter and full year by 18% and 14%, respectively.
- “We intend to boost our marketing efforts and spending in 2024 to generate more interest and demand throughout the funnel.
- We will keep concentrating on acquiring new users and enhancing their engagement and revenue generation.”
Revenue was $231.2 million compared to $280.8 million in Q4 2022. - Net income was $11.3 million or 4.9% of revenue, compared to $10.9 million or 3.9% of revenue in Q4 2022.