Oguri Kozukenosuke

Ogury names Samir Chabab as Vice President of Marketing

Retrieved on: 
Wednesday, October 11, 2023

NEW YORK, Oct. 11, 2023 /PRNewswire/ -- Ogury , the global leader in personified advertising, today announced the nomination of Samir Chabab as Vice President of Marketing.

Key Points: 
  • NEW YORK, Oct. 11, 2023 /PRNewswire/ -- Ogury , the global leader in personified advertising, today announced the nomination of Samir Chabab as Vice President of Marketing.
  • At Ogury, Chabab will lead the company's global field marketing efforts and be responsible for all Americas, EMEA, and APAC activations.
  • Originally from France, Chabab will sit in Ogury's London office and report to Emily Barfuss, Chief Marketing Officer at Ogury.
  • "As Ogury continues to expand, I'm looking forward to building and enhancing its vision for brand equity, for both new and mature markets," said Samir Chabab, Vice President of Marketing, Ogury.

Ogury names Wilfried Schobeiri as Chief Technology Officer

Retrieved on: 
Tuesday, September 12, 2023

NEW YORK, Sept. 12, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, today announced the appointment of Wilfried Schobeiri as Chief Technology Officer. In this role, Schobeiri will work closely with the company's leadership team to further strengthen Ogury's unique technology platform.

Key Points: 
  • NEW YORK, Sept. 12, 2023 /PRNewswire/ -- Ogury , the global leader in personified advertising, today announced the appointment of Wilfried Schobeiri as Chief Technology Officer.
  • Before joining Ogury, Schobeiri was most recently Chief Technology Officer at fintech and data infrastructure company Banyan.
  • Schobeiri also worked at adtech company MediaMath, where he rose to become Chief Technology Officer and Chief Product Officer - spearheading the product development and technology strategy globally.
  • "We are thrilled to welcome a prominent industry and technology expert such as Wil to Ogury," said Geoffroy Martin, CEO, Ogury.

Brian Lesser Joins Ogury's Board of Directors

Retrieved on: 
Tuesday, June 13, 2023

NEW YORK, June 13, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, has announced the appointment of Brian Lesser to its Board of Directors. Lesser is a well-known veteran in media and advertising, having held top leadership positions at WPP, GroupM, and AT&T.

Key Points: 
  • NEW YORK, June 13, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, has announced the appointment of Brian Lesser to its Board of Directors.
  • Brian has been an active board member for other dynamic technology businesses, such as AppNexus, acquired by AT&T in 2019.
  • In this context, only companies that have put consumer privacy at the core of their model will thrive," said Brian Lesser.
  • I look forward to working with Geoffroy Martin and the Board of Directors to contribute to the company's story and success."

Despite knowing that advertising identifiers are being phased out, advertisers' awareness of cookieless technologies remains low according to global survey

Retrieved on: 
Thursday, May 11, 2023

NEW YORK, May 11, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, recently commissioned leading IT market research firm IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete. However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers.

Key Points: 
  • But survey data shows they are mostly unaware of the alternatives at hand and how to reach their intended audience without cookies.
  • However, more than 40% of respondents are not familiar with targeting technologies that are independent of advertising identifiers.
  • The survey also found that more than half of advertisers (60%) believe user tracking to be a source of reputational risk for brands.
  • With this unique approach, brands and their media agencies will be equipped to thrive in this challenging new era of advertising."

Ogury Appoints Emily Barfuss as Chief Marketing Officer

Retrieved on: 
Tuesday, February 14, 2023

NEW YORK, Feb. 14, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, today announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will strengthen the awareness and adoption of Ogury's unique offering and technology - the most advanced solution for a world without cookies and IDs - across the globe.

Key Points: 
  • NEW YORK, Feb. 14, 2023 /PRNewswire/ -- Ogury , the global leader in personified advertising, today announced the appointment of Emily Barfuss as Chief Marketing Officer.
  • Barfuss has extensive experience building global Marketing & Communications organizations and brands of $300m+ in revenue, both public and private.
  • Most recently, Barfuss was Chief Marketing Officer at dynamic CTV and video-first platform, Tremor International, where she led the development and execution of the company's global marketing strategy, creating value for stakeholders and clients alike.
  • At Ogury, Barfuss will spearhead and execute the company's strategic vision, overseeing and centralizing the global brand, field, product marketing, and communications teams.

Ogury names Geoffroy Martin as Chief Executive Officer

Retrieved on: 
Monday, January 23, 2023

NEW YORK, Jan. 10, 2023 /PRNewswire/ -- Ogury, the global leader in personified advertising, today announced the promotion of former COO Geoffroy Martin to the position of Chief Executive Officer. Former Ogury CEO Thomas Pasquet, who co-founded the company and served in the role for eight years, will transition to Chairman of the Board. In this role, he will help promote Ogury's mission and vision externally.

Key Points: 
  • NEW YORK, Jan. 10, 2023 /PRNewswire/ -- Ogury , the global leader in personified advertising, today announced the promotion of former COO Geoffroy Martin to the position of Chief Executive Officer.
  • Former Ogury CEO Thomas Pasquet , who co-founded the company and served in the role for eight years, will transition to Chairman of the Board.
  • Prior to joining Ogury, he was General Manager and Executive Vice President of Growth Portfolio at Criteo, where he created and significantly grew the retail media division.
  • "What Ogury has built is nothing short of exceptional, with our technology putting consumer privacy at its core since day one," added Geoffroy Martin, CEO, Ogury.

Ogury names industry veteran Anthony Flaccavento as General Manager Americas

Retrieved on: 
Thursday, September 29, 2022

NEW YORK, Sept. 29, 2022 /PRNewswire/ -- Ogury, the global leader in personified advertising, today announced the nomination of Anthony Flaccavento as General Manager Americas. In his remit, Flaccavento will lead, develop, and continue to build a best-in-class sales organization to expand Ogury's business across the Americas. He will endeavor to establish the company as the go-to partner for all brands, marketers, and agencies that value privacy protection, and superior and sustainable advertising results.

Key Points: 
  • NEW YORK, Sept. 29, 2022 /PRNewswire/ -- Ogury , the global leader in personified advertising, today announced the nomination of Anthony Flaccavento as General Manager Americas.
  • In his remit, Flaccavento will lead, develop, and continue to build a best-in-class sales organization to expand Ogury's business across the Americas.
  • "Ogury has a rich history of using data responsibly to drive sustainable results for advertisers," said Anthony Flaccavento, General Manager Americas, Ogury.
  • As General Manager Americas, I Iook forward to further unleashing the power of our data to help marketers elevate their brands, through innovative formats and respectful advertising."

IRI Partners with TikTok to Provide Granular Media Measurement Solutions for Advertisers

Retrieved on: 
Thursday, April 28, 2022

Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.

Key Points: 
  • Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
  • This will enhance CPG brand advertisers ability to understand the effectiveness of their campaigns on the TikTok platform and help them budget, plan and optimize their marketing and media spend.
  • Its exciting to bring together one of the fastest growing marketing and advertising platforms in TikTok and a measurement leader with IRI, said Jennifer Pelino, executive vice president of Global Media Solutions at IRI.
  • "We are thrilled to be furthering our measurement journey globally, said Jorge Ruiz, global head of Marketing Science at TikTok.

Ogury expands its creative studio with Motionly acquisition

Retrieved on: 
Thursday, April 7, 2022

Motionly's unique technology will be a real added asset to Ogury's creative studio, allowing it to deliver creatives that are visually striking and dynamically personalized.

Key Points: 
  • Motionly's unique technology will be a real added asset to Ogury's creative studio, allowing it to deliver creatives that are visually striking and dynamically personalized.
  • This will enable the 1,200 global premium brands who work with Ogury to easily access innovative and engaging creative units.
  • Ultimately, this provides concrete and actionable insights on user experience, based on a granular measure of user interactions with creative formats.
  • This is the key idea that drove the creation of Motionly five years ago, with the ultimate goal of bringing end-users entertainment and control over creative ads.

Ogury Appoints Industry Veteran Geoffroy Martin as Chief Operating Officer

Retrieved on: 
Tuesday, February 8, 2022

NEW YORK, Feb. 8, 2022 /PRNewswire/ -- Ogury , a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as Chief Operating Officer.

Key Points: 
  • NEW YORK, Feb. 8, 2022 /PRNewswire/ -- Ogury , a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as Chief Operating Officer.
  • Prior to joining Ogury, Martin was General Manager and Executive Vice President of Growth Portfolio at Criteo, where he built and managed the Retail Media Division.
  • "Geoffroy joins Ogury with a stellar track record in organizational management within fast growing companies and extensive knowledge of the AdTech industry.
  • The industry is consolidating and only a handful of players will be able to thrive in the future," said Geoffroy Martin, Chief Operating Officer, Ogury.