LOBOS 1707 TEQUILA AND MEZCAL ANNOUNCES EXECUTIVE TEAM EXPANSION
NEW YORK, Aug. 21, 2023 /PRNewswire/ -- Independent spirits producer Lobos 1707 Tequila and Mezcal announced today that Dia Simms has been appointed to serve as Executive Chairwoman of the Board and will transition from her current role as Chief Executive Officer. In addition, Carlos Vigil, experienced operator and veteran of the spirits industry, has joined the Lobos 1707 wolfpack as President and Chief Operating Officer. Simms helped build and lead Lobos 1707 since its inception in 2020 alongside Founder and Chief Creative Officer, Diego Osorio, with backing from founding investors Main Street Advisors and several of its clients, including sports and cultural icon LeBron James. Vigil joins Lobos 1707 after 15 years of executive leadership at the nation's biggest spirits distributor, Southern Glazers, where he led the company's commercial and digital transformation across sales, service & eCommerce.
- "Lobos 1707 has grown tremendously since our launch less than three years ago," said Simms, Executive Chairwoman of Lobos 1707.
- "Lobos 1707 uniquely sits at the convergence of craft and culture," said Vigil, President and COO of Lobos 1707.
- Lobos 1707 Tequila has earned numerous accolades within the spirits industry, including the Lobos 1707 Reposado Tequila winning Best in Class at the prestigious San Francisco World Spirits Competition.
- Lobos 1707 Tequila and Mezcal was conceived not only to revive and share an ancestral recipe, but also to impact culture in a positive and vibrant way.