OTS, Caltrans Launch “Safety is Sharing. Safety is Caring.” Media Campaign to Promote Bicycle and Pedestrian Safety
The California Office of Traffic Safety (OTS) and California Department of Transportation (Caltrans) today announced the launch of a new “Safety is Sharing.
- The California Office of Traffic Safety (OTS) and California Department of Transportation (Caltrans) today announced the launch of a new “Safety is Sharing.
- As California and the country continue to experience increased bicycle and pedestrian deaths , the campaign reinforces the principle that safety is a shared responsibility involving all road users.
- By focusing on education, awareness and collaborative efforts, the campaign seeks to create a safer environment for everyone who uses California's roadways.
- Safety is Caring.” campaign features a new video in English and Spanish on digital platforms, audio messages on radio and streaming services, and digital billboards.