MUSINSA Launches US Marketing Campaign at Head in the Clouds Music & Arts Festival
In collaboration with festival organizers, 88rising, MUSINSA will partner with top influencers to showcase its trendsetting K-fashion brands.
- In collaboration with festival organizers, 88rising, MUSINSA will partner with top influencers to showcase its trendsetting K-fashion brands.
- Head in the Clouds Music & Art Festival, a music festival featuring talented artists across the Asian dispora, will see renowned social media figures with their favorite K-fashion brands' items available on MUSINSA.
- Furthermore, influencers in this campaign will bring festival styling to life with the latest K-trending "Doll Keyring" – a popular K-celeb accessory.
- 88rising is also most notably the first company to present an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, now in partnership with powerhouse promoter Goldenvoice.