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Peloton Launches New Holiday Campaign to Encourage People to "Work Out Your Way"

Retrieved on: 
Tuesday, November 7, 2023

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- Today, Peloton launched its 2023 holiday campaign entitled, "Work Out Your Way."

Key Points: 
  • NEW YORK, Nov. 7, 2023 /PRNewswire/ -- Today, Peloton launched its 2023 holiday campaign entitled, "Work Out Your Way."
  • If you need an escape, especially during the busyness of the holiday season, Peloton is there however, whenever and wherever you choose to workout.
  • Set to the iconic 2000's Hip Hop track "Tambourine" by Eve, the spot then showcases the many ways in which people can move – and groove – with Peloton.
  • A reminder that whatever you need…to sweat, to get stronger, to destress…you can always work out your way with Peloton."

Peloton Reintroduces Itself For Anyone, Anywhere

Retrieved on: 
Tuesday, May 23, 2023

NEW YORK, May 23, 2023 /PRNewswire/ -- Today, Peloton (NASDAQ: PTON) announced the start of the company's next chapter as it repositions from the perception of an in-home bike company to reflect everything Peloton has to offer to everyone, at any level, wherever they are. With Peloton's amazing content on its award-winning hardware and App, today's relaunch ignites a vibrant new brand identity and campaign; introduces new Membership tiers; and releases a new content feature, Peloton Gym. With today's relaunch, Peloton is declaring itself open and available for everyone to experience its expert Instructors and world-class content, even for free.

Key Points: 
  • With today's relaunch, Peloton is declaring itself open and available for everyone to experience its expert Instructors and world-class content, even for free.
  • "With this brand relaunch we're reflecting the vibrancy and fullness of everything Peloton has to offer to everyone.
  • With the launch of Peloton Gym, available across all membership tiers, Peloton gives Members what they need to meet their strength goals anywhere they want to work out.
  • Beginning today, the new branding, Peloton App membership tiers, and Peloton Gym feature will roll out in all of Peloton's five, global markets.

Award-Winning Digital Creative Agency AvatarLabs Marks Twenty Years In Business with New Staff Appointments:

Retrieved on: 
Thursday, September 2, 2021

With seventeen years of experience in digital media, Jessica joins the agency from Unfold, where she served as Director of Production.

Key Points: 
  • With seventeen years of experience in digital media, Jessica joins the agency from Unfold, where she served as Director of Production.
  • He has also guided the growth of AvatarLabs' web offerings including projects with MGA, Game Show Network and Stand Up To Cancer.
  • AvatarLabs is an award-winning, full-service digital agency founded in 2001 that leads in innovation, design and technology for Fortune 500 corporate brands and the world's top entertainment companies.
  • The agency prides itself with its diverse staff, sixty percent female, thirty percent BIPOC and sixty six percent women in leadership.