TikTok, International Comfort Foods, and Nashville Hot are Coming to a Restaurant Menu Near You
WASHINGTON, Nov. 15, 2023 /PRNewswire/ -- Swipe. Like. Crave. More and more, the line between restaurant menus and home cooking is blurring, thanks to social media like TikTok where restaurant dishes become viral sensations and in the right culinary hands popular social "food fads" are translating to menus and limited time offers. That's according to the National Restaurant Association's 2024 What's Hot Culinary Forecast and insights pulled from a survey of 1,500 culinary professionals nationwide—its largest to-date—who identified incorporating social media as one of the top ten hottest trends in 2024.
- Topping the list of trends, world soups and stews check all the boxes for consumers and restaurant operators.
- "Old favorites like BBQ are taking on new flavors and social sharing is influencing the spread of regional fares like Nashville Hot.
- Across all the food categories, comfort foods ruled the day, with respondents pointing to soups and stews, stuffed vegetables, and melty cheeses as next year's hottest trends.
- The National Restaurant Association surveyed over 1,500 culinary professionals in the United States from October 9, 2023 - October 23, 2023.