Canadians are increasingly comfortable sharing their data; 40 per cent have increased their online activity since the start of the pandemic
Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit in doing so.
- Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit in doing so.
- In Canada, trust is the number one factor, followed by receiving free services and products in exchange.
- Canadians mirror this large increase, with 41 per cent agreeing with the statement today, compared to 35 per cent in 2018.
- "Canadians are recognizing the benefits of online services, with more than 40 per cent saying their online activity has increased since the start of the pandemic."